Thoughts on a More Global, Socially Conscious Super Bowl
Like most Americans, I spent Sunday night watching the Super Bowl. And, like many Americans, I found the ads as interesting as the game (in fact, for about three quarters, the ads were far more interesting).
Why Project Management Needs a Marketing Vocabulary
“We shape our tools and thereafter they shape us.” – John M. Culkin
I love that quote.
Solving the Impossible: Systematizing Brand Management – Part 2
Looking at Brand Management as a system isn’t a simple idea, so we’ve broken it up.
Facing the Impossible: Systematizing Brand Management – Part 1
Late last week James wrote a post called Moving from Installation to Deployment, where he laid out a framework for thinking how technology moves throughout history and where our modern age fits into the puzzle.
Percolate + SocialCode = Social Advertising Leadership
At the end of last year James put together a list of seven trends to watch in media/marketing.