Mihika Barua

Mihika is part of the Marketing team at Percolate. You can reach her on Twitter and LinkedIn.

All articles by Mihika

Percolate’s Guide to Doing SXSW 2016 Right

“SXSW is what you make of it. There’s no one right way to do it.” -Sean Connolly, Percolate Marketing Engineer & SXSW Veteran In a few days, marketers, technology buffs, entrepreneurs, and everyone in between will descend on Austin for SXSW Interactive. Read More

How Our Startup Launched a New Office and Scaled Culture

Today is Percolate’s 1,889th day. Not only has our product, staff, and client list grown, but our physical presence has, too.  Read More

Why Facebook Couldn’t Brand the Internet in India

This past winter, I went home to Mumbai for the holidays. While I was there, I was struck by the massive billboards for Facebook’s Free Basics everywhere. Read More

TV is Not Dead, and Here’s Why

“Human beings are to independent thinking as cats are to swimming. We can do it, but we prefer not to.”   – Daniel Kahneman, behavioral economist  That doesn’t mean we’re inherently lazy. Read More

The State of Ad Blocking in Seven Charts

There’s been a shift in tone in the debate around ad blocking. The short history: it began as an ethical debate between publishers (allied with brand advertisers), who argued that a free content, no ads model wasn’t sustainable, and ad blocking software providers, who advocated for better, less interruptive ads and a cleaner user experience. Read More

Is Peach a Viable Social Network or Passing Fad?

Over the weekend, Twitter saw a lot of peach emojis making the rounds. Read More

Marketing, Meet Sales: Co-Creator of the Customer Journey in 2016

“To most organizations, sales-marketing alignment is the holy grail of closed loop systems.” That’s what Jason Gelman, who manages Sales Operations here at Percolate told me when I sat him down to decode what “sales-marketing alignment” meant in practice. Read More

How Percolate Takes Events from Idea to Execution

“Transition is the greatest personification of who we are and what we do at Percolate.” That was how Percolate’s co-founder James introduced Transition, our annual conference and one of the biggest days in our company’s history, on September 24 at the TimesCenter. Read More

Why Distinctiveness Made an Anti-Black Friday Campaign a Hit

In the aftermath of Black Friday, you’re likely to find articles on the best-performing holiday campaigns. Read More

These Mobile Innovations Are Quietly Changing the World

Innovation is more easily measured in small steps rather than great leaps. The big leaps, like Google’s Project Loon and Facebook’s Internet.org, are gunning to be the Internet of the future, but it’ll likely be years before their impact will be measurable in real time. Read More

How Percolate Uses Percolate to Solve for Fragmented Planning

“At every stage we must ask – will this help stimulate great work that works?” —Martin Weigel, Head of Planning at Wieden + Kennedy Oftentimes, the answer to that question is no. Read More

How Percolate Uses Percolate

Scaling a team is always a work in progress, especially when you’re growing your brand. Read More