Mihika Barua

Mihika is part of the Marketing team at Percolate. You can reach her on Twitter and LinkedIn.

Marketing

5 Memorable Moments from Transition SF

On June 8, about 200 marketers gathered in San Francisco to discuss digital transformation and where our industry is headed.

Marketing

Here’s Why Marketers Have a Planning Problem

People don’t read advertisements. People read what interests them. Sometimes, it’s an ad.

Marketing

Why Your Marketing Team Should Be Thinking Global in 2017

It’s no secret that marketers grapple with constant change on a day-to-day basis.

Marketing

Transition Talk: Gawker’s Nick Denton on Power in the Media

Welcome to Transition Talks, a new series of highlights and excerpts from Transition 2016.

Marketing

The Books Every Marketer Needs to Read Right Now

Design critic Michael Bierut wasn’t wrong when he said that “the more things you’re interested in, the better your work will be.”  We’re believers in asking questions that don’t always fall into the scope of our jobs as marketers.

Marketing

From Beans to Brand Management: 4 Lessons from a Coffee Entrepreneur

Don’t be fooled by Jack Mazzola’s suede boots and faded jeans – he could’ve been on a Rolling Stone cover in a past life, but his passions lie elsewhere.

Marketing

Five Things the Best Marketing Campaigns Have in Common

Timberland knows the typical twenty- or thirtysomething American probably has a pair of its boots.

Marketing

Why Great Marketing Starts with Your IT Department

Like that slightly awkward first date you had last week, marketing and IT don’t always have much to talk about.

Marketing

11 Charts That Explain the Future of Marketing

A couple years ago — and many beautiful slide decks later — we came to the realization that marketers liked charts.

Marketing

Seven Signs It’s Time for Social Media to Sit at the Adults’ Table

The most powerful stories often have the least words. The World Wildlife Fund executed a compelling campaign to bring endangered species into the public spotlight — by leveraging a social media app that’s got us all in a love-hate relationship with the selfie.