Mihika Barua

Mihika is part of the Marketing team at Percolate. You can reach her on Twitter and LinkedIn.

All articles by Mihika

The ROI of Brand Command Centers: An Interview with David Beebe

Brand marketing has entered an era of rapid-response. Major corporate reputation crises that have beset large brands have made one thing clear: the playbook for how brands communicate with their customers is in need of an update. Read More

Insider Tips on Content Marketing in the Financial Services Industry

Creating content for an industry as highly regulated as insurance and financial services is no easy feat. Read More

5 Memorable Moments from Transition SF

On June 8, about 200 marketers gathered in San Francisco to discuss digital transformation and where our industry is headed. Read More

Here’s Why Marketers Have a Planning Problem

“People don’t read advertisements. People read what interests them. Sometimes, it’s an ad.” — Howard Luck Gossage Advertising innovator Howard Luck Gossage must have had an eye to the future when he made this observation in 1986. Read More

Why Your Marketing Team Should Be Thinking Global in 2017

It’s no secret that marketers grapple with constant change on a day-to-day basis. Read More

Transition Talk: Gawker’s Nick Denton on Power in the Media

Welcome to Transition Talks, a new series of highlights and excerpts from Transition 2016. Read More

The Books Every Marketer Needs to Read Right Now

Design critic Michael Bierut wasn’t wrong when he said that “the more things you’re interested in, the better your work will be.”  We’re believers in asking questions that don’t always fall into the scope of our jobs as marketers. Read More

From Beans to Brand Management: 4 Lessons from a Coffee Entrepreneur

Don’t be fooled by Jack Mazzola’s suede boots and faded jeans – he could’ve been on a Rolling Stone cover in a past life, but his passions lie elsewhere. Read More

Five Things the Best Marketing Campaigns Have in Common

Timberland knows the typical twenty- or thirtysomething American probably has a pair of its boots. Read More

Why Great Marketing Starts with Your IT Department

Like that slightly awkward first date you had last week, marketing and IT don’t always have much to talk about. Read More

11 Charts That Explain the Future of Marketing

A couple years ago — and many beautiful slide decks later — we came to the realization that marketers liked charts. Read More

Seven Signs It’s Time for Social Media to Sit at the Adults’ Table

The most powerful stories often have the least words. The World Wildlife Fund executed a compelling campaign to bring endangered species into the public spotlight — by leveraging a social media app that’s got us all in a love-hate relationship with the selfie. Read More