Kent Chatterji

Kent joined Percolate in San Francisco after working with marketing leaders while at Forrester and CEB. Kent is passionate about helping brands use customer insights and technology to create new, personalized experiences for their audiences. Follow Kent on Twitter , Facebook and LinkedIn.

Global Brand Management

Is “Asset Management” Mismanaging Your Marketing?

Asset management tools have constrained marketers’ thinking, creativity, and ability to orchestrate customer experiences.  

Marketing & Communications

How to Manage Change in Your Marketing Department

Over the last few years, we’ve seen many marketing leaders reorganize and retool their teams to better and more efficiently create the engaging, relevant and consistent experiences their audiences expect.

Enterprise Marketing Management

Five Ways to Realign Your Marketing Around the New Buyer Journey

Last month, I shared data and observations on the significance and opportunities for marketers and the types of new multi-channel buyer behavior.

Enterprise Marketing Management

Marketing as Architect of the New Buyer Journey

I joined Percolate to help brands use customer insights and technology to create new, personalized experiences for their audiences.