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All articles by Kent
Is “Asset Management” Mismanaging Your Marketing?
Asset management tools have constrained marketers’ thinking, creativity, and ability to orchestrate customer experiences. Read More
How to Manage Change in Your Marketing Department
Over the last few years, we’ve seen many marketing leaders reorganize and retool their teams to better and more efficiently create the engaging, relevant and consistent experiences their audiences expect. Read More
Five Ways to Realign Your Marketing Around the New Buyer Journey
Last month, I shared data and observations on the significance and opportunities for marketers and the types of new multi-channel buyer behavior. Read More
Marketing as Architect of the New Buyer Journey
I joined Percolate to help brands use customer insights and technology to create new, personalized experiences for their audiences. Read More