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All articles by Kat
What’s Your Type?
Relationships drive progress. Relationships also provide us with a meaningful life. Relationships predict our happiness in retirement, have the ability to impact global change, and increase productivity in the workplace. Read More
Success Isn’t an Accident, It’s a Habit
“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” – Aristotle Last night I put toothpaste on my toothbrush before brushing my teeth for two minutes. Read More
IT Procurement: Who’s Really Holding the Purse Strings?
What would the marketing technology stack look like if it was designed from the ground up by marketers? Read More
Why Marketers Need to Care About DAMs
Digital asset management (DAM) systems are a central part of the technology infrastructure of an organization. Read More
Selbst Marketing braucht Normen
Marketing als Disziplin existiert schon seit vielen Jahren. Dennoch hat sich im Wesentlichen in diesem Feld nichts Groß verändert: Immer noch werden analoge Prozesse angewendet, die immer wieder zu denselben Problemen führen. Read More
The Secret to Brand Growth? Mental and Physical Availability
Welcome to the final blog post in our five-part series. We set out as marketing mythbusters, taking a scientific approach to marketing in doing so. Read More
Advertising for the Long Term
We’re in the home stretch of our five-part series, exploring a variety of common marketing myths. Read More
Be Distinctive, Not Different
A few weeks ago, we set out to bust a number of marketing myths. Read More
Why Mass Marketing Wins Over Targeted Efforts
We’ve described marketing as a creative discipline with standards that need to be systemized. Read More
Small vs. Large Brands: How to Become a Market Leader
At Percolate, our vision is to create technology that builds the world’s best brands. Read More