Kat Gebert

Kat is on the Marketing team at Percolate. She graduated from Princeton University in 2015. Feel free to connect with her on LinkedIn and Twitter.

Career

What’s Your Type?

Relationships drive progress. Relationships also provide us with a meaningful life. Relationships predict our happiness in retirement, have the ability to impact global change, and increase productivity in the workplace.

Leadership

Success Isn’t an Accident, It’s a Habit

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” – Aristotle
Last night I put toothpaste on my toothbrush before brushing my teeth for two minutes.

Enterprise Marketing Management

IT Procurement: Who’s Really Holding the Purse Strings?

What would the marketing technology stack look like if it was designed from the ground up by marketers?

Marketing & Communications

Why Marketers Need to Care About DAMs

Digital asset management (DAM) systems are a central part of the technology infrastructure of an organization.

Marketing & Communications

Selbst Marketing braucht Normen

Marketing als Disziplin existiert schon seit vielen Jahren. Dennoch hat sich im Wesentlichen in diesem Feld nichts Groß verändert: Immer noch werden analoge Prozesse angewendet, die immer wieder zu denselben Problemen führen.

Marketing & Communications

The Secret to Brand Growth? Mental and Physical Availability

Welcome to the final blog post in our five-part series. We set out as marketing mythbusters, taking a scientific approach to marketing in doing so.

Marketing & Communications

Advertising for the Long Term

We’re in the home stretch of our five-part series, exploring a variety of common marketing myths.

Brand

Be Distinctive, Not Different

A few weeks ago, we set out to bust a number of marketing myths.

Marketing & Communications

Why Mass Marketing Wins Over Targeted Efforts

We’ve described marketing as a creative discipline with standards that need to be systemized.

Marketing & Communications

Small vs. Large Brands: How to Become a Market Leader

At Percolate, our vision is to create technology that builds the world’s best brands.