James Gross

James is co-founder of Percolate. James also enjoys running and wants to build the world's greatest technology company and surf team. Find him on Twitter and Google+.

All articles by James

Announcing Transition SF: Planning Makes it Possible

“I shall never forget that morning…it made my heart thump, for I was certain it was gold.” When James Wilson Marshall found flakes of gold in the American River in 1848, he didn’t quite know that the thrill he felt then was the beginning of much more: his discovery would trigger the beginning of a new chapter in American history, one that would eventually shape California into the global hub for commerce and technology it is today. Read More

Transition 2016: Building Brand for the Long and Short-Term

Noah once shared with me this great quote from Michael Bierut about design: “The great thing about graphic design is that it is almost always about something else. Read More

Unplanned Marketing

Alexa, who ran the first TV ad in the US? Wikipedia ended up answering this, unfortunately, not Alexa (yet): The first television ad was broadcast in the United States on July 1, 1941 over New York station WNBT before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies. Read More

Defining the Modern Brand-Agency Relationship

In my previous article, I delved into the relationships between technological innovation and the rise of advertising agencies since the start of the 20th century. Read More

How Tech Revolutions Transformed the Brand-Agency Relationship

In 1864, William James Carlton began selling advertising space in religious magazines under the company name Carlton & Smith. Read More

On Pricing and Promises

Two weeks ago I was listening to some old episodes of Planet Money and ran across this story exploring why US veterans hold a grudge against the Red Cross. Read More

Marketing’s Higher Calling

At Percolate, we like to say we are both optimistic and deterministic. What this means is we believe the future will be better than the present, and that our vision for it enables us to help build that future instead of sitting around waiting for it to happen. Read More

Moving from Installation to Deployment

Our ability to create and use technology is what makes us innately human. Read More

What’s Your Thesis?

At Percolate, we start the week off with a Monday morning business meeting where our team gets together and reviews priorities for the week. Read More

My 7 Trends to Watch in 2014: How Did I Do?

It’s always fun to pick your head up, look around, and take a stance on what the future holds. Read More

Marketing’s Moment of Invention

We spend so much time as marketers thinking about distribution and reach — but let's never lose sight of the need to create new things as well. Read More

Forrester’s Google Plus Advice Reveals Where SMMS Fails

Nate Elliott is out with a new Forrester report on The Case for Google Plus. Read More