James Gross

James is co-founder of Percolate. James also enjoys running and wants to build the world's greatest technology company and surf team. Find him on Twitter and Google+.


Announcing Transition SF: Planning Makes it Possible

I shall never forget that morning…it made my heart thump, for I was certain it was gold.


Transition 2016: Building Brand for the Long and Short-Term

Noah once shared with me this great quote from Michael Bierut about design:
“The great thing about graphic design is that it is almost always about something else.


Unplanned Marketing

Alexa, who ran the first TV ad in the US?
Wikipedia ended up answering this, unfortunately, not Alexa (yet): The first television ad was broadcast in the United States on July 1, 1941 over New York station WNBT before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies.


Defining the Modern Brand-Agency Relationship

In my previous article, I delved into the relationships between technological innovation and the rise of advertising agencies since the start of the 20th century.


How Tech Revolutions Transformed the Brand-Agency Relationship

In 1864, William James Carlton began selling advertising space in religious magazines under the company name Carlton & Smith.


On Pricing and Promises

Two weeks ago I was listening to some old episodes of Planet Money and ran across this story exploring why US veterans hold a grudge against the Red Cross.


Marketing’s Higher Calling

At Percolate, we like to say we are both optimistic and deterministic.
What this means is we believe the future will be better than the present, and that our vision for it enables us to help build that future instead of sitting around waiting for it to happen.


Moving from Installation to Deployment

Our ability to create and use technology is what makes us innately human.

Big Ideas

What’s Your Thesis?

At Percolate, we start the week off with a Monday morning business meeting where our team gets together and reviews priorities for the week.


My 7 Trends to Watch in 2014: How Did I Do?

It’s always fun to pick your head up, look around, and take a stance on what the future holds.