James Gross

James is co-founder of Percolate. James also enjoys running and wants to build the world's greatest technology company and surf team. Find him on Twitter and Google+.

Marketing’s Higher Calling

At Percolate, we like to say we are both optimistic and deterministic.
What this means is we believe the future will be better than the present, and that our vision for it enables us to help build that future instead of sitting around waiting for it to happen.

James Gross – Aug 11th, 2015

Moving from Installation to Deployment

Our ability to create and use technology is what makes us innately human.

James Gross – Jan 29th, 2015

What’s Your Thesis?

At Percolate, we start the week off with a Monday morning business meeting where our team gets together and reviews priorities for the week.

James Gross – Jan 7th, 2015

My 7 Trends to Watch in 2014: How Did I Do?

It’s always fun to pick your head up, look around, and take a stance on what the future holds.

James Gross – Dec 23rd, 2014

Marketing’s Moment of Invention

We spend so much time as marketers thinking about distribution and reach — but let’s never lose sight of the need to create new things as well.

James Gross – Jul 15th, 2014

Forrester’s Google Plus Advice Reveals Where SMMS Fails

Nate Elliott is out with a new Forrester report on The Case for Google Plus.

James Gross – Mar 31st, 2014

2014: The New Marketer

The below presentation, The Content Marketing Revolution, kicked off our event at Social Media Week, a track of programming that was developed to explain how social and mobile have forever changed content marketing.

James Gross – Feb 24th, 2014

The 3rd Phase of Marketing Technology

When I started my career in digital marketing 10 years ago we were living through the first phase of marketing technology.

James Gross – Feb 16th, 2014

Publishers as Platforms

Jonathan Glick wrote a thoughtful piece on re/code entitled, The Rise of the Platishers.

James Gross – Feb 14th, 2014

7 Trends We Are Watching

Editor’s Note: This post was originally published by our friends at Digiday. We also followed up on James’s predictions one year later.

James Gross – Jan 7th, 2014
About Percolate

Percolate's web and mobile software helps marketing teams save time, grow brand recognition and generate more sales. From brand governance, planning and creation to audience acquisition, moderation and analytics, Percolate connects and automates key marketing tasks to help you create and distribute content that wins customers.