James Gross

James is co-founder of Percolate. James also enjoys running and wants to build the world's greatest technology company and surf team. Find him on Twitter and Google+.


On Pricing and Promises

Two weeks ago I was listening to some old episodes of Planet Money and ran across this story exploring why US veterans hold a grudge against the Red Cross.


Marketing’s Higher Calling

At Percolate, we like to say we are both optimistic and deterministic.
What this means is we believe the future will be better than the present, and that our vision for it enables us to help build that future instead of sitting around waiting for it to happen.

Enterprise Marketing Management

Moving from Installation to Deployment

Our ability to create and use technology is what makes us innately human.


What’s Your Thesis?

At Percolate, we start the week off with a Monday morning business meeting where our team gets together and reviews priorities for the week.

Marketing & Communications

My 7 Trends to Watch in 2014: How Did I Do?

It’s always fun to pick your head up, look around, and take a stance on what the future holds.


Marketing’s Moment of Invention

We spend so much time as marketers thinking about distribution and reach — but let’s never lose sight of the need to create new things as well.

Content Marketing

Forrester’s Google Plus Advice Reveals Where SMMS Fails

Nate Elliott is out with a new Forrester report on The Case for Google Plus.


2014: The New Marketer

The below presentation, The Content Marketing Revolution, kicked off our event at Social Media Week, a track of programming that was developed to explain how social and mobile have forever changed content marketing.

Marketing & Communications

The 3rd Phase of Marketing Technology

When I started my career in digital marketing 10 years ago we were living through the first phase of marketing technology.

Marketing & Communications

Publishers as Platforms

Jonathan Glick wrote a thoughtful piece on re/code entitled, The Rise of the Platishers.