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All articles by Jacob
Netflix and the New Standards for Branded Content
Although Netflix is largely responsible for the popularity of the online video streaming industry today, over the past five years, they have needed to continually adapt and become more innovative with their marketing tactics to maintain their position as a disruptive force. Read More
How Successful Advertising Focuses on Memorable Experiences (And Not Products)
Analyzing the success of other company’s advertising campaigns can be a strong tactic for informing your marketing strategies moving forward. Read More
Find a Purpose for Your Social Presence
Being active on a multitude of social media channels can be an excellent tactic when building your brand, monitoring your online presence, and influencing sales; however, many companies still have a social presence for the sole purpose of just “being there” and fail to use these channels to generate measurable results that align with their business goals. Read More
Keeping Your Brand Reputation Safe Through a Crisis
Every brand should prepare for a moment when something goes wrong—with the current speed of information, bad news can spread very quickly. Read More
How Exceptional Branding Bridges Online and Offline Experiences
Having consistent branding online and offline across different channels has become more important than ever when it comes to accurately relaying your messaging to your customer base. Read More
What Does an Emotional Connection with Your Customers Look Like?
The web today allows brands to make more personal and emotional connections with their customer base. Read More
How to Build an Editorial Calendar for Content Creation and Distribution
We’ve all seen spreadsheets and templates of content calendars. These calendars tend to focus solely on creation due date and the day a story is published onto the brand’s blog, microsite or elsewhere. Read More