Erica Sheftman

Erica was part of the Marketing and Growth team at Percolate. She previously served as Projects Manager for the Aspen Institute Arts Program, and as Media Projects Manager for the Vail International Dance Festival. She has also worked on the International Communications team at Facebook, and was a contributing writer for several magazines including Harvard Law Today and Time Out New York. Erica graduated from Harvard with a B.A. in History and Literature, and trained at the School of American Ballet for ten years. Follow her on Google+.

All articles by Erica

In Conversation with the Speakers of DesignTalk

Next Thursday, August 28th, we will be hosting our second DesignTalk event for the design & technology community in New York City. Read More

DesignTalk Presents: Learning to Hurdle

Last year, we introduced DesignTalk, a weekly meeting where our design team gets together to share creative inspirations, everything from photography to architecture, software, film and illustration. Read More

Video Matters: Introducing New Functionality to the Percolate Media Library

Marketers today are using video more and more in their campaigns. Why? Because its exceptionally effective: visual data is processed much faster by the brain than text. Read More

Introducing System of Record: An Animated Short

The enterprise is in transition: to mobile, to global, and to software. Soon, nearly 100% of the planet will be connected on the same network. Read More

Apple Wants YOU…To Get Healthy and Buy Things

SPOTLIGHT ON TRANSITION: This post is part of a series of insights into the ways technology is reshaping marketing, the enterprise, and the world.  Read More

What Google I/O Means for Marketers in 2014 and Beyond

SPOTLIGHT ON TRANSITION: This post is part of a series of insights into the ways technology is reshaping marketing, the enterprise, and the world. Read More

Introducing the Longform Editor

Creating content has been a part of Percolate since our founding in 2011, when Noah and James sought to address brands’ biggest challenge: figuring out what to say, and how to say it. Read More

What We Look Like at Work

On my first day at Percolate, I stumbled upon a digital treasure trove inside our company Dropbox.  Read More

How Beats is Helping Apple Get Its Swagger Back

What does it take to win the most important game in the world? Read More