A few weeks ago, I went along to the Bloomberg BusinessWeek Design Conference. Having come across the event earlier in the year, I was curious to hear what the speakers (from companies like Asana, Frog Design, and Gap) would share around the role design plays inside their organizations, and how this has changed as they’ve grown and taken on new challenges.
During the holiday I was catching up on some reading and picked up an article Noah shared that laid out a market research approach from HBS professor Clay Christensen.
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