Dom Goodrum

Dom is the Design Director at Percolate. Before this he led the creation of digital services and advertising in London and New York. In 2013 he was recognized by Business Insider as one of the top 75 Designers in Technology.

Making Design Bets to Knock the Blurs into Shape

This article was originally published on the First Round Review.
I have a confession.

Dom Goodrum – May 4th, 2015

Why You Turn Up

Recruiters, candidates, peers, friends, family, strangers, even the receptionist at my dog’s vet often ask me, “Why Percolate?” I wrote this for them:
You turn up because of the people around you.

Dom Goodrum – Apr 29th, 2015

DesignTalk Videos – Spaces to Play

Recently we held our third DesignTalk event at the Bowery Electric. Throughout the evening we enjoyed a range of European, Canadian and New Jersey accents from our speakers.

Dom Goodrum – Apr 8th, 2015

DesignTalk Videos – Learning to Hurdle

In April we hosted our first DesignTalk event. Powered by the entertaining rhythm of the PechaKucha 20×20 format our speakers shared stories about their Partners in Crime.

Dom Goodrum – Sep 12th, 2014

Thoughts on Building a Design Driven Company

A few weeks ago, I went along to the Bloomberg BusinessWeek Design Conference. 

Dom Goodrum – Apr 9th, 2014

An Open Letter to Art Directors

This post is an open letter to Art Directors working at advertising agencies.

Dom Goodrum – Feb 20th, 2014

Doing market research to determine your product’s job

During the holiday I was catching up on some reading and picked up an article Noah shared that laid out a market research approach from HBS professor Clay Christensen.

Dom Goodrum – Jan 30th, 2014

Introducing the new Percolate brand system

It all started with an orange drip.
It’s been almost three years since Percolate was brought into the world with a logo that loosely played on the notion of percolating coffee.

Dom Goodrum – Nov 11th, 2013

Rethinking Our Company Pages

After almost two years in business, Percolate has undergone lots of change: new employees, new spaces, new products.

Dom Goodrum – Oct 22nd, 2012

Upping the Collaboration

Our recent product release at Percolate was our most ambitious to date. We introduced some pretty significant new features over the course of a 10-week sprint as we moved Percolate to a more complete prompt-based content creation service for brands.

Dom Goodrum – Aug 6th, 2012
About Percolate

Percolate's web and mobile software helps marketing teams save time, grow brand recognition and generate more sales. From brand governance, planning and creation to audience acquisition, moderation and analytics, Percolate connects and automates key marketing tasks to help you create and distribute content that wins customers.