Dom Goodrum

Dom is the Design Director at Percolate. Before this he led the creation of digital services and advertising in London and New York. In 2013 he was recognized by Business Insider as one of the top 75 Designers in Technology.

DesignTalk Videos – Learning to Hurdle

In April we hosted our first DesignTalk event. Powered by the entertaining rhythm of the PechaKucha 20×20 format our speakers shared stories about their Partners in Crime.

Dom Goodrum – Sep 12th, 2014

Thoughts on Building a Design Driven Company

A few weeks ago, I went along to the Bloomberg BusinessWeek Design Conference. Having come across the event earlier in the year, I was curious to hear what the speakers (from companies like Asana, Frog Design, and Gap) would share around the role design plays inside their organizations, and how this has changed as they’ve grown and taken on new challenges.

Dom Goodrum – Apr 9th, 2014

An Open Letter to Art Directors

This post is an open letter to Art Directors working at advertising agencies.

Dom Goodrum – Feb 20th, 2014

Doing market research to determine your product’s job

During the holiday I was catching up on some reading and picked up an article Noah shared that laid out a market research approach from HBS professor Clay Christensen.

Dom Goodrum – Jan 30th, 2014

Introducing the new Percolate brand system

It all started with an orange drip.
It’s been almost three years since Percolate was brought into the world with a logo that loosely played on the notion of percolating coffee.

Dom Goodrum – Nov 11th, 2013

Rethinking Our Company Pages

After almost two years in business, Percolate has undergone lots of change: new employees, new spaces, new products.

Dom Goodrum – Oct 22nd, 2012

Upping the Collaboration

Our recent product release at Percolate was our most ambitious to date. We introduced some pretty significant new features over the course of a 10-week sprint as we moved Percolate to a more complete prompt-based content creation service for brands.

Dom Goodrum – Aug 6th, 2012

Startup Design vs. Agency Design

I’ve been speaking with a lot of designers recently as we look to build out our team.

Dom Goodrum – Apr 10th, 2012

Design + Startup

“Rabbit…Celery…Sendgrid…Redis…and workers, lots of workers, two boxes, another box.”
These are just some of the words that marked my tech baptisim.

Dom Goodrum – Mar 1st, 2012

2.4: Robin Rhode

I’m bending the rules here a little to continue our theme of naming product releases after a graffiti artist, it’s a good one though, so I hope you don’t mind.

Dom Goodrum – Feb 21st, 2012
About Percolate

Percolate's web and mobile software helps marketing teams save time, grow brand recognition and generate more sales. From brand governance, planning and creation to audience acquisition, moderation and analytics, Percolate connects and automates key marketing tasks to help you create and distribute content that wins customers.