Craig Breslawski

Craig is a marketing director at Percolate. Find him on Google+

Marketing

Use Gartner’s “Marketing Resource Management 2.0” to Complete Your Marketing Stack

Outlining the requirements of a marketing stack is the most foundational challenge for IT leadership and marketing technologists.

Marketing

Altimeter Report: Marketers Need Better Content Technology

In a new report entitled “The Content Market Landscape: Marketer Needs & Vendor Solutions”, Altimeter has confirmed a trend at the core of Percolate’s business: Marketers need technology that helps with their biggest challenge — creating content in a more sustainable way that reaches the right audiences.

Marketing

Who Do You Create Content For?

At Percolate, one of the ideas we’ve developed to think about content marketing is the idea of content building blocks – key objectives and elements that every marketer needs to be able to address in their content.

Marketing

SMW Client Panel: What’s Next?

SMW PANEL: [I: Defining Content Marketing] [II: Defining Success] [III: What’s Next]
As part of Percolate’s programming track, The Content Marketing Revolution, we hosted a panel discussion titled “The Biggest Challenges for the Biggest Marketers” – a 30 minute discussion on how the world’s largest organizations were dealing with the dramatic shifts in content marketing.

Marketing

New Possibilities for Real-Time Marketing

As a brand, all communications falls somewhere on the spectrum of unplanned to planned and reactive to proactive.

Marketing

SMMS is over. What’s next?

Yesterday Google announced it was shuttering Wildfire, its social media management software (SMMS).

Marketing

SMW Client Panel: Defining Success

SMW PANEL: [I: Defining Content Marketing] [II: Defining Success] [III: What’s Next]
As part of Percolate’s programming track, The Content Marketing Revolution, we hosted a panel discussion titled “The Biggest Challenges for the Biggest Marketers” – a 30 minute discussion on how the world’s largest organizations were dealing with the dramatic shifts in content marketing.

Marketing

SMW Client Panel: Defining Content Marketing

SMW PANEL: [I: Defining Content Marketing] [II: Defining Success] [III: What’s Next]
As part of Percolate’s programming track, The Content Marketing Revolution, we hosted a panel discussion titled “The Biggest Challenges for the Biggest Marketers” – a 30 minute discussion on how the world’s largest organizations were dealing with the dramatic shifts in content marketing.

Marketing

What Declining Reach Means for the Future of Content

Since Facebook adjusted their News Feed algorithm in early December, there’s been a considerable amount of coverage about the decline in organic reach for brands.

Marketing

Facebook to Wall Street: Content is the atomic unit of marketing

Facebook announced their latest earnings on Wednesday, posting $2.59 billion in revenue and beating analyst estimates.