Craig Breslawski

Craig is a marketing director at Percolate. Find him on Google+

All articles by Craig

Use Gartner’s “Marketing Resource Management 2.0” to Complete Your Marketing Stack

Outlining the requirements of a marketing stack is the most foundational challenge for IT leadership and marketing technologists. Read More

Altimeter Report: Marketers Need Better Content Technology

In a new report entitled “The Content Market Landscape: Marketer Needs & Vendor Solutions”, Altimeter has confirmed a trend at the core of Percolate’s business: Marketers need technology that helps with their biggest challenge — creating content in a more sustainable way that reaches the right audiences. Read More

Who Do You Create Content For?

At Percolate, one of the ideas we’ve developed to think about content marketing is the idea of content building blocks – key objectives and elements that every marketer needs to be able to address in their content. Read More

SMW Client Panel: What’s Next?

SMW PANEL: [I: Defining Content Marketing] [II: Defining Success] [III: What’s Next] As part of Percolate’s programming track, The Content Marketing Revolution, we hosted a panel discussion titled “The Biggest Challenges for the Biggest Marketers” – a 30 minute discussion on how the world’s largest organizations were dealing with the dramatic shifts in content marketing. Read More

New Possibilities for Real-Time Marketing

As a brand, all communications falls somewhere on the spectrum of unplanned to planned and reactive to proactive. Read More

SMMS is over. What’s next?

Yesterday Google announced it was shuttering Wildfire, its social media management software (SMMS). Read More

SMW Client Panel: Defining Success

SMW PANEL: [I: Defining Content Marketing] [II: Defining Success] [III: What’s Next] As part of Percolate’s programming track, The Content Marketing Revolution, we hosted a panel discussion titled “The Biggest Challenges for the Biggest Marketers” – a 30 minute discussion on how the world’s largest organizations were dealing with the dramatic shifts in content marketing. Read More

SMW Client Panel: Defining Content Marketing

SMW PANEL: [I: Defining Content Marketing] [II: Defining Success] [III: What’s Next] As part of Percolate’s programming track, The Content Marketing Revolution, we hosted a panel discussion titled “The Biggest Challenges for the Biggest Marketers” – a 30 minute discussion on how the world’s largest organizations were dealing with the dramatic shifts in content marketing. Read More

What Declining Reach Means for the Future of Content

Since Facebook adjusted their News Feed algorithm in early December, there’s been a considerable amount of coverage about the decline in organic reach for brands. Read More

Facebook to Wall Street: Content is the atomic unit of marketing

Facebook announced their latest earnings on Wednesday, posting $2.59 billion in revenue and beating analyst estimates. Read More

How Do You Plan for the Super Bowl?

Last year’s Super Bowl was the third most-watched TV show in U.S. history, drawing an audience of nearly 109 million people. Read More

New Whitepaper: The Content Marketing Revolution

Prior to 2010, digital marketing was defined by search, banners, and microsites, with a small percentage allocated among a long tail of other tactics. Read More