Craig Breslawski

Craig is a marketing manager at Percolate. Find him on Google+

Altimeter Report: Marketers Need Better Content Technology

In a new report entitled “The Content Market Landscape: Marketer Needs & Vendor Solutions”, Altimeter has confirmed a trend at the core of Percolate’s business: Marketers need technology that helps with their biggest challenge — creating content in a more sustainable way that reaches the right audiences.

Craig Breslawski – May 16th, 2014

Who Do You Create Content For?

At Percolate, one of the ideas we’ve developed to think about content marketing is the idea of content building blocks – key objectives and elements that every marketer needs to be able to address in their content.

Craig Breslawski – Mar 25th, 2014

SMW Client Panel: What’s Next?

SMW PANEL: [I: Defining Content Marketing] [II: Defining Success] [III: What’s Next]
As part of Percolate’s programming track, The Content Marketing Revolution, we hosted a panel discussion titled “The Biggest Challenges for the Biggest Marketers” – a 30 minute discussion on how the world’s largest organizations were dealing with the dramatic shifts in content marketing.

Craig Breslawski – Mar 20th, 2014

New Possibilities for Real-Time Marketing

As a brand, all communications falls somewhere on the spectrum of unplanned to planned and reactive to proactive.

Craig Breslawski – Mar 19th, 2014

SMMS is over. What’s next?

Yesterday Google announced it was shuttering Wildfire, its social media management software (SMMS).

Craig Breslawski – Mar 14th, 2014

SMW Client Panel: Defining Success

SMW PANEL: [I: Defining Content Marketing] [II: Defining Success] [III: What’s Next]
As part of Percolate’s programming track, The Content Marketing Revolution, we hosted a panel discussion titled “The Biggest Challenges for the Biggest Marketers” – a 30 minute discussion on how the world’s largest organizations were dealing with the dramatic shifts in content marketing.

Craig Breslawski – Mar 13th, 2014

SMW Client Panel: Defining Content Marketing

SMW PANEL: [I: Defining Content Marketing] [II: Defining Success] [III: What’s Next]
As part of Percolate’s programming track, The Content Marketing Revolution, we hosted a panel discussion titled “The Biggest Challenges for the Biggest Marketers” – a 30 minute discussion on how the world’s largest organizations were dealing with the dramatic shifts in content marketing.

What Declining Reach Means for the Future of Content

Since Facebook adjusted their News Feed algorithm in early December, there’s been a considerable amount of coverage about the decline in organic reach for brands.

Craig Breslawski – Feb 3rd, 2014

Facebook to Wall Street: Content is the atomic unit of marketing

Facebook announced their latest earnings on Wednesday, posting $2.59 billion in revenue and beating analyst estimates.

Craig Breslawski – Jan 31st, 2014

How Do You Plan for the Super Bowl?

Last year’s Super Bowl was the third most-watched TV show in U.S. history, drawing an audience of nearly 109 million people.

Craig Breslawski – Jan 27th, 2014
About Percolate

Percolate's web and mobile software helps marketing teams save time, grow brand recognition and generate more sales. From brand governance, planning and creation to audience acquisition, moderation and analytics, Percolate connects and automates key marketing tasks to help you create and distribute content that wins customers.