Christy MacLeod

Christy is part of the Integrated Marketing team at Percolate. Follow her on Twitter and on Google+.

All articles by Christy

Work, Life, and Creativity After the Fourth Industrial Revolution

If you asked me when I was starting primary school what I wanted to be when I grew up, I’d tell you all about my aspirations to work at Blockbuster. Read More

In Conversation with the Speakers of DesignTalk: Research or Bust

DesignTalk is back in New York City this Wednesday at The Bowery Electric. Read More

Skillshare + Percolate: A New Class on the Marketing Lifecycle

Our vision is to create technology that helps build the best brands in the world. Read More

Geoffrey West on the Life and Death of Companies

We can’t wave a magic wand and innovation will get us out of the predicament we are in. Read More

Tim Hwang on the Power of Standards

There are a lot of people who get described as Renaissance Men. Tim Hwang is legitimately a Renaissance Man. Read More

In Conversation with the Speakers of DesignTalk: Building from Scratch

On Wednesday July 8th, Percolate DesignTalk presents Building from Scratch, its fourth event for the design community at the Barrel House in San Francisco. Read More

Delivering on a Grand Vision

In February we hosted our Second Client Summit here in New York City, where we laid out the product roadmap for our clients, showing just how we are building The System of Record for Marketing. Read More

Skillshare + Percolate: A Class in Developing and Managing Brand

What happens to an idea or a product without having a brand to push it, to champion it, to make it something for people to care about? Read More

The Executive Guide to Cannes Lions 2015

The Cannes Lions 2015 Festival of Creativity starts this Sunday, June 21st and will run riot on Cannes until June 27th. Read More

Defining Brand Identity

We talk about brands all the time here. We’re fascinated with them, but it struck me recently that nowhere in all of the blog posts or white papers have we taken a moment to explicitly define the elements of brand. Read More

How to Work with a Creative Agency

Working with an agency or a brilliant freelance creative team isn’t cheap. It shouldn’t be either. Read More

The Art of the Creative Brief

My father is a military man. His father was a military man. Growing up, picking up our rooms was referred to as having a “G.I. Read More