Christy MacLeod

Christy is part of the Integrated Marketing team at Percolate. Follow her on Twitter and on Google+.

Technology

Work, Life, and Creativity After the Fourth Industrial Revolution

If you asked me when I was starting primary school what I wanted to be when I grew up, I’d tell you all about my aspirations to work at Blockbuster.

DesignTalk

In Conversation with the Speakers of DesignTalk: Research or Bust

DesignTalk is back in New York City this Wednesday at The Bowery Electric.

Marketing & Communications

Skillshare + Percolate: A New Class on the Marketing Lifecycle

Our vision is to create technology that helps build the best brands in the world.

Events

Geoffrey West on the Life and Death of Companies

We can’t wave a magic wand and innovation will get us out of the predicament we are in.

Events

Tim Hwang on the Power of Standards

There are a lot of people who get described as Renaissance Men. Tim Hwang is legitimately a Renaissance Man.

DesignTalk

In Conversation with the Speakers of DesignTalk: Building from Scratch

On Wednesday July 8th, Percolate DesignTalk presents Building from Scratch, its fourth event for the design community at the Barrel House in San Francisco.

Analyst Reports

Delivering on a Grand Vision

In February we hosted our Second Client Summit here in New York City, where we laid out the product roadmap for our clients, showing just how we are building The System of Record for Marketing.

Partnerships

Skillshare + Percolate: A Class in Developing and Managing Brand

What happens to an idea or a product without having a brand to push it, to champion it, to make it something for people to care about?

Events

The Executive Guide to Cannes Lions 2015

The Cannes Lions 2015 Festival of Creativity starts this Sunday, June 21st and will run riot on Cannes until June 27th.

Brand

Defining Brand Identity

We talk about brands all the time here. We’re fascinated with them, but it struck me recently that nowhere in all of the blog posts or white papers have we taken a moment to explicitly define the elements of brand.