Chris Bolman

VP, Marketing

VP of Marketing at Percolate. Always happy to continue the conversation on Twitter, LinkedIn, or at mypersonal blog.

All articles by Chris

How to Build a Brand the World Will Remember Tomorrow

Brands want to be chosen by customers, and marketing as a discipline is aimed at increasing that likelihood. Read More

Twitter’s Product Shift from Customer Service to Helping Brands Grow

In a subtle but important product release, Twitter has removed the 140 character text limit from Direct Messages (DMs). Read More

Did Harvard Miscalculate the Value of Customer Relationships?

[Spoiler alert: The short answer is no, Harvard didn’t, but a contributor to Harvard Business Review likely did. Read More

The Year Social Media Moves Beyond Social

[This essay originally appeared in Forbes.] Social is entering a new era in the history of its communications potential. Read More

How to Tell If Your Marketing Economics Are Broken or Brilliant

For all the art, creativity and storytelling required in marketing, it’s a discipline that ultimately finds truth in math and economics. Read More

The Future of Brand Management is Complexity Management

Managing a brand today — let alone a global brand or brand portfolio — is fundamentally different than it was 15 years ago. Read More

5 New Challenges for Tomorrow’s Global Marketing Leaders

[This essay originally appeared on Forbes.] In a global world, brands need to speak a lot of different customers’ languages. Read More

5 Lessons from BuzzFeed and Uber on Building Closed-Loop Growth Systems

Last Wednesday, I started my day hearing a presentation from Ryan McKillan, Uber’s Head of Engineering in NYC and the person credited with creating the first modern Uber logo.  Read More

How MasterCard Went from Broadcaster to Global Brand Publisher

A little over three years ago, MasterCard’s Corporate & Digital Communications Group launched a new effort to track and monitor digital conversations about their brand across 55 markets and 26 languages. Read More

Hit Headlines: Percolate’s 10 Most Shared Marketing Stories of 2014

One of my favorite things about marketing is that it forces you to be both a forecaster and a historian. Read More

How the Human Brain Experiences Your Brand

The best brands are built to last a lifetime. GE’s existed for over 118 years, IBM recently celebrated it’s 103rd birthday and even innovative Apple is steadily approaching 40. Read More

Effortless Mastery – A New Vision for Global Marketing

Visionary marketers lead with brands and bold ideas. But linking today’s complex customer journey to a unified brand narrative is a true challenge, even for marketing leaders at the world’s largest companies. Read More