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All articles by Chris
The Marketing Conference to Fuel Your Digital Transformation
As marketers, we hear firsthand from our peers about the toughest questions they’re grappling with, and there’s one that emerges across the board — how do we face the future head-on, and invest in the right digital capabilities today in order to succeed tomorrow? Read More
The System Content Marketing Needs
Content is the atomic unit of brand communications – it’s how you connect with customers, build purchase consideration, and tell the narrative that drives revenue growth. Read More
We’re with Snapchat: Announcing a New Partnership
Today, brands are meeting consumers on their own terms. And that’s usually on mobile, where consumers — especially younger ones — share everyday moments with each other as they happen. Read More
How to Create Effective Customer Journey Maps
Today, two-thirds of the touch points a consumer has with a brand during product evaluation are customer-initiated. Read More
The 11 Essential Elements of a Content Marketing Strategy
Content is the atomic unit of marketing — the currency of how to get attention (when done well). Read More
3 Reasons You’ll Never Measure Marketing ROI Correctly (and That’s Perfectly Ok)
Today, our business is everywhere — on mobile, across social media and messaging apps, and even exposed to new mediums like connected devices and virtual reality (VR). Read More
Can Marketing Calendar Software Actually Replace Excel?
Great brands are born through vision, thoughtful planning, and inspired, consistent execution. If retail or sales is your corporate lifeblood today, marketing is the circulatory system delivering you tomorrow’s better future. Read More
The 12 Marketing Events in 2016 that Will Define Our Industry’s Future
In 2015, I attended nine marketing conferences, spoke at three, and coordinated evaluations, campaigns, and sponsorships for more than a dozen other industry events. Read More
Is Marketing Resource Management (MRM) Still Relevant?
In marketing and advertising, the core problems we face are fundamentally about people and complexity: how do we communicate with a person in a way that inspires and moves them to action? Read More
A Brief History of How We Communicate on the Internet
The Internet has profoundly changed how we communicate. But what often goes overlooked is how profoundly communication has changed the Internet, and so directed the flow of venture capital that has funded its biggest milestones. Read More
The Impossible Definition of Content Marketing
Content marketing is a discipline of dueling identities. As a society we create more content than we’ll ever be able to consume, while marketers can’t seem to produce enough of it — or at least enough that’s timely, compelling, cost-effective, and, most important of all, true to its recipients. Read More
How to Build a Brand the World Will Remember Tomorrow
Brands want to be chosen by customers, and marketing as a discipline is aimed at increasing that likelihood. Read More