The 11 Essential Elements of a Content Marketing Strategy
Content is the atomic unit of marketing — the currency of how to get attention (when done well).
Marketing & Communications
3 Reasons You’ll Never Measure Marketing ROI Correctly (and That’s Perfectly Ok)
Today, our business is everywhere — on mobile, across social media and messaging apps, and even exposed to new mediums like connected devices and virtual reality (VR).
Can Marketing Calendar Software Actually Replace Excel?
Great brands are born through vision, thoughtful planning, and inspired, consistent execution. If retail or sales is your corporate lifeblood today, marketing is the circulatory system delivering you tomorrow’s better future.
The 12 Marketing Events in 2016 that Will Define Our Industry’s Future
In 2015, I attended nine marketing conferences, spoke at three, and coordinated evaluations, campaigns, and sponsorships for more than a dozen other industry events.
Enterprise Marketing Management
Is Marketing Resource Management (MRM) Still Relevant?
In marketing and advertising, the core problems we face are fundamentally about people and complexity: how do we communicate with a person in a way that inspires and moves them to action?
Trends & Analysis
A Brief History of How We Communicate on the Internet
The Internet has profoundly changed how we communicate. But what often goes overlooked is how profoundly communication has changed the Internet, and so directed the flow of venture capital that has funded its biggest milestones.
The Impossible Definition of Content Marketing
Content marketing is a discipline of dueling identities. As a society we create more content than we’ll ever be able to consume, while marketers can’t seem to produce enough of it — or at least enough that’s timely, compelling, cost-effective, and, most important of all, true to its recipients.
How to Build a Brand the World Will Remember Tomorrow
Brands want to be chosen by customers, and marketing as a discipline is aimed at increasing that likelihood.