Brian Ivanovick

Brian Ivanovick is the Head of Solutions Consulting at Percolate. He has worked in the Marketing Technology industry for over 20 years as an entrepreneur and at enterprise marketing cloud companies. You can connect with him on Twitter or LinkedIn.

Marketing

Before You Buy More Ad Tech, Read This

Over the last two decades, the marketing and advertising technology industries have been promising marketers a whole new world of ROI.

Big Ideas

The Marketer’s Common Sense Guide to Technology Acronyms

In March of 2013, I found myself at Adobe Summit for the fourth time in five years.

Marketing

Three Analytics Traps (and How to Avoid Them)

There we were in a large, windowless conference room in Santa Clara, temporarily shielded from the ideal weather conditions outside.