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All articles by Brian
Before You Buy More Ad Tech, Read This
Over the last two decades, the marketing and advertising technology industries have been promising marketers a whole new world of ROI. Read More
The Marketer’s Common Sense Guide to Technology Acronyms
In March of 2013, I found myself at Adobe Summit for the fourth time in five years. Read More
Three Analytics Traps (and How to Avoid Them)
There we were in a large, windowless conference room in Santa Clara, temporarily shielded from the ideal weather conditions outside. Read More