Brian Ivanovick

Brian’s a Sales Engineering leader with over 15 years of pre- and post-sales experience in digital marketing, AdTech and CRM. You can connect with him on Twitter or LinkedIn.


The Marketer’s Common Sense Guide to Technology Acronyms

In March of 2013, I found myself at Adobe Summit for the fourth time in five years.

Enterprise Marketing Management

Three Analytics Traps (and How to Avoid Them)

There we were in a large, windowless conference room in Santa Clara, temporarily shielded from the ideal weather conditions outside.