Anisa Aull

Anisa is part of the Marketing team at Percolate. Follow her on Twitter.

Industry Events

The Marketer’s Guide to Mastering SXSW 2017

For marketers, March means one thing: SXSW Interactive – a meeting of minds for brand builders, creators, and innovators.

Global Brand Management

How to Master Global-to-Local Marketing

“I want to have one billion individual relationships,” says Chief Marketing Officer Keith Weed, describing the mandate he set for his global team at Unilever.

Marketing & Communications

6 Marketing Habits to Break in 2017

Your brand’s success is closely linked to the habits of the people behind it — your marketing team.

Content Marketing

7 Podcasts That Will Make You a Better Content Marketer

Successful marketers have a knack for transforming media trends into engaging branded content.

Marketing & Communications

10 Essential Social Media Marketing Statistics for 2017

There’s no doubt that social media has fundamentally changed the way we do marketing.

Marketing & Communications

Hit Headlines: Percolate’s Top 10 Marketing Stories of 2016

In 2016, marketing was the discipline to watch. With the launch of some of the most innovative and entertaining campaigns we’ve seen, marketers continue to be one of the most creative, lively, and intellectually curious groups out there.

Career

The Marketer’s Essential Reading List For 2017

In today’s increasingly complex and globalized world, it’s more important than ever for marketers to lead with an eye to the future, inspire intellectual curiosity amongst their team members, and learn from how the world’s best minds are thinking about humanity’s most pressing problems.

Content Marketing

5 Ways Story-Driven Design Can Transform Your Marketing

Many of us know the three-part structure of a basic story: conflict, development, and resolution.

Brand

How 3 Brands Used Black Friday to Drive Long-Term Growth

Black Friday is undoubtedly a tradition in transition. Technology has altered consumers’ shopping habits and expectations, and fundamentally changed the consumer-brand relationship: with consumers spending more time online, brands know where and when to find them far better than they did ten years ago.