Anisa Aull

Anisa is part of the Marketing team at Percolate. Follow her on Twitter.

All articles by Anisa

Can Your Retail Marketing Strategy Be Measured?

The retail industry is changing rapidly. And there’s no shortage of retail alarmism across the industry and media – technological innovations are altering the way that consumers shop and experience brands, while brands struggle to pivot the way they plan and execute their interactions with those consumers. Read More

Gartner Digital Marketing Conference: New Perspectives on Content Operations

Marketing is evolving rapidly. From the growing number of channels and customer touchpoints to an ever-expanding martech landscape – the pressure on brands to produce content at scale without sacrificing quality or efficiency is mounting. Read More

6 Defining Moments from Transition SF

On April 19, marketers from some of the world’s largest brands gathered at Fort Mason in San Francisco to discuss emerging strategies for excelling in an evolving marketing landscape. Read More

Uncovering the Real Challenge of Content Personalization

“In some ways, advertising isn’t working anymore,” says Randy Wootton, CEO of Percolate in an interview with Jeff Frick from theCUBE. Read More

How L’OCCITANE Delivers a World-Class Customer Experience

While recent advances in technology have made marketing increasingly global – even the smallest companies can reach potential customers around the world – it has also caused consumers to expect content to be tailored to their lives and interests. Read More

8 Thought Leaders on the Future of Content Marketing

A few weeks ago, we announced Transition 2018 – our fifth annual marketing conference series all about the future of content marketing. Read More

What is a Content Marketing Platform?

Marketers have witnessed a technological revolution. Over the last fifteen years, our ability to serve content directly to our audience has increased tremendously – and the number of platforms enabling us to target our messages, programmatically buy media, and automate distribution have changed the face of marketing forever. Read More

Hit Headlines: Percolate’s 7 Most Shared Marketing Stories of 2017

If there’s is one trend that was more apparent than ever in 2017, it’s how the fates of marketing and technology are more closely intertwined than ever before. Read More

How One Brand Mastered Content That Drives Leads

The purpose of marketing content is clear: raise awareness about your brand, create interest in your products, and make an impact on your company’s bottom line. Read More

How Timberland Is Embracing the Future of Content Marketing

The Timberland brand has always been about one iconic product: the yellow boot. Read More

How Land O’Lakes Crafted a Recipe for Digital Change

“There is nothing more innovative than agriculture. We have to feed the world,” says Julie Scheife, Director of Digital Engagement at Land O’Lakes. Read More

6 Memorable Moments from Transition NYC

Last week over 300 leading marketers from global brands gathered at Spring Studios in NYC for a day of talks and insights on the “Path to Digital Change.” With presentations from innovative and iconic brands like Timberland, Stanley Black & Decker, and Land O’Lakes, there were many learnings for marketers to take back to their teams. Read More