Anisa Aull

Anisa is part of the Marketing team at Percolate. Follow her on Twitter.

All articles by Anisa

How Land O’Lakes Crafted a Recipe for Digital Change

“There is nothing more innovative than agriculture. We have to feed the world,” says Julie Scheife, Director of Digital Engagement at Land O’Lakes. Read More

6 Memorable Moments from Transition NYC

Last week over 300 leading marketers from global brands gathered at Spring Studios in NYC for a day of talks and insights on the “Path to Digital Change.” With presentations from innovative and iconic brands like Timberland, Stanley Black & Decker, and Land O’Lakes, there were many learnings for marketers to take back to their teams. Read More

Omnichannel Marketing Isn’t Just Retail’s Problem

No matter where you are in your marketing career, you’ve probably heard the term ‘omnichannel’ thrown around quite a bit over the last few years. Read More

How Johnson Controls is Charting the Path to Digital Change

Some of the most critical technologies that shape the way we live are the ones that we don’t even realize are there – they keep us safe and comfortable as we live our lives and do our jobs. Read More

Inside the Mindset of 6 Innovative CMOs

Whether you’re a CMO looking for insights from your peers or a marketer working toward the executive seat, paying attention to what the brightest minds in our industry are doing and saying is critical for success. Read More

The Marketer’s Guide to Content Marketing World 2017

As marketers we know that content is one of the most important elements of our marketing strategy. Read More

5 Reasons Transition Is the Marketing Conference You Shouldn’t Miss

The reasons to attend Transition 2017 in New York City are pretty much endless. Read More

7 Project Management Tips from Across Disciplines

Demand for content has been skyrocketing over the past few years–marketers are being ask to produce more for a larger, more global audience across more channels. Read More

6 Cheat Sheets Every Content Marketer Should Have

Today pretty much all marketing is content marketing – meaning that the quality of your brand’s content and the strength of the strategy behind it are more critical than ever for driving brand and revenue growth. Read More

5 Change Management Tips from a CMO

“Marketing is the growth engine for the company,” says Tamara Bohlig CMO of AssetMark, a global investment management firm. Read More

A Conversation with Comcast’s Barry Garbarino on LGBT Leadership and Advertising

Building a career in marketing is about more than just mastering the fundamentals of brand building. Read More

Why Omnichannel is More than a Marketing Buzzword

Picture $5 million. That’s the amount that one global financial services brand estimates they waste in a year as a result of poor planning processes. Read More