Anisa Aull

Anisa is part of the Marketing team at Percolate. Follow her on Twitter.

All articles by Anisa

5 Reasons Transition is the Marketing Conference You Shouldn’t Miss

The reasons to attend Transition 2017 in New York City are pretty much endless. Read More

7 Project Management Tips from Across Disciplines

Demand for content has been skyrocketing over the past few years–marketers are being ask to produce more for a larger, more global audience across more channels. Read More

6 Cheat Sheets Every Content Marketer Should Have

Today pretty much all marketing is content marketing – meaning that the quality of your brand’s content and the strength of the strategy behind it are more critical than ever for driving brand and revenue growth. Read More

5 Change Management Tips from a CMO

“Marketing is the growth engine for the company,” says Tamara Bohlig CMO of AssetMark, a global investment management firm. Read More

A Conversation with Comcast’s Barry Garbarino on LGBT Leadership and Advertising

Building a career in marketing is about more than just mastering the fundamentals of brand building. Read More

Why Omnichannel is More than a Marketing Buzzword

Picture $5 million. That’s the amount that one global financial services brand estimates they waste in a year as a result of poor planning processes. Read More

Why Customer Experience Goes Way Beyond Social

Marketers have long defined brands in terms of experiences. Here at Percolate we like to think of brand as the sum of all the interactions a person has with your company, its content, its products, and its people. Read More

How Shinola Uses Community to Take Their Brand Global

In five short years, Shinola has emerged as the modern luxury brand to beat. Read More

How Land O’Lakes is Investing in the Marketing Tech Stack of the Future

Few brands can claim to be as iconic and beloved as Land O’Lakes – and even fewer can claim to have held this position nearly 100 years. Read More

How to Plan a Global Rebrand (And Stay Iconic)

There’s a reason Budweiser can change its cans to just read “America,” and Snickers can replace its name on candy wrappers with words like “confused” and “benched” without sacrificing brand equity. Read More

The Marketer’s Guide to Mastering SXSW 2017

For marketers, March means one thing: SXSW Interactive – a meeting of minds for brand builders, creators, and innovators. Read More

How to Master Global-to-Local Marketing

“I want to have one billion individual relationships,” says Chief Marketing Officer Keith Weed, describing the mandate he set for his global team at Unilever. Read More