Anisa Aull

Anisa is part of the Marketing team at Percolate. Follow her on Twitter.

All articles by Anisa

How L’OCCITANE Delivers a World-Class Customer Experience

While recent advances in technology have made marketing increasingly global – even the smallest companies can reach potential customers around the world – it has also caused consumers to expect content to be tailored to their lives and interests. Read More

8 Thought Leaders on the Future of Content Marketing

A few weeks ago, we announced Transition 2018 – our fifth annual marketing conference series all about the future of content marketing. Read More

What is a Content Marketing Platform?

Marketers have witnessed a technological revolution. Over the last fifteen years, our ability to serve content directly to our audience has increased tremendously – and the number of platforms enabling us to target our messages, programmatically buy media, and automate distribution have changed the face of marketing forever. Read More

Hit Headlines: Percolate’s 7 Most Shared Marketing Stories of 2017

If there’s is one trend that was more apparent than ever in 2017, it’s how the fates of marketing and technology are more closely intertwined than ever before. Read More

How One Brand Mastered Content That Drives Leads

The purpose of marketing content is clear: raise awareness about your brand, create interest in your products, and make an impact on your company’s bottom line. Read More

How Timberland Is Embracing the Future of Content Marketing

The Timberland brand has always been about one iconic product: the yellow boot. Read More

How Land O’Lakes Crafted a Recipe for Digital Change

“There is nothing more innovative than agriculture. We have to feed the world,” says Julie Scheife, Director of Digital Engagement at Land O’Lakes. Read More

6 Memorable Moments from Transition NYC

Last week over 300 leading marketers from global brands gathered at Spring Studios in NYC for a day of talks and insights on the “Path to Digital Change.” With presentations from innovative and iconic brands like Timberland, Stanley Black & Decker, and Land O’Lakes, there were many learnings for marketers to take back to their teams. Read More

Omnichannel Marketing Isn’t Just Retail’s Problem

No matter where you are in your marketing career, you’ve probably heard the term ‘omnichannel’ thrown around quite a bit over the last few years. Read More

How Johnson Controls is Charting the Path to Digital Change

Some of the most critical technologies that shape the way we live are the ones that we don’t even realize are there – they keep us safe and comfortable as we live our lives and do our jobs. Read More

Inside the Mindset of 6 Innovative CMOs

Whether you’re a CMO looking for insights from your peers or a marketer working toward the executive seat, paying attention to what the brightest minds in our industry are doing and saying is critical for success. Read More

The Marketer’s Guide to Content Marketing World 2017

As marketers we know that content is one of the most important elements of our marketing strategy. Read More