We’ve got some big news today: Percolate is becoming a division of Seismic.

The announcement that Seismic completed acquisition of Percolate went out earlier today, and we couldn’t be more excited. Seismic is the market leader for sales enablement platforms, equipping global sales teams with the knowledge, messaging, and automatically personalized content proven to be the most effective for any buyer interaction. By joining their team, we can do more to help marketers succeed than ever before.

Content is central to the modern customer journey – but not just any content. Buyers expect marketing tailored to their needs, that understands their challenges and objectives. This challenges marketers to produce the right content, and make sure it reaches buyers at the right time. 

The addition of Percolate to Seismic means we can offer a solution to give you full control and oversight into not just the production of your content, but how it’s impacting your buyers. You’ll have the tools you need to efficiently get the right content where it needs to be, wherever and whenever the customer interacts with your brand.  Combining two essential pillars of the martech stack also means more comprehensive insights and data, empowering you to make the right decisions to further your business goals. 

This is the end of one chapter for us, but the beginning of an even better one. We can’t wait to show you what’s next.

P.S. If you’re at Seismic Shift conference today, so are we! Come by the Percolate booth to talk product, ask questions, or just say hey. Hope to see you there!