You don’t need us to tell you that the pressure on marketers to do more with less is higher than ever. If you’re an enterprise marketer reading this, odds are that’s your reality. 

You’ve probably heard that marketing orchestration is the key to success in today’s competitive environment (quite possibly from us). This is because just having a great concept or message isn’t enough for a successful campaign – you also need great omnichannel execution. Marketing orchestration can get you there.

As with most things, however, it’s not as simple as just “doing marketing orchestration.” Successfully orchestrating omnichannel enterprise marketing is a complex task in itself, with plenty of opportunities for things to go wrong.

Knowing what those things are, and how to avoid them, can help set your team up for success.

Our latest ebook, A Guide to Common Orchestration Problems (and How to Solve Them), aims to help you navigate the world of enterprise marketing orchestration. We spend a lot of time discussing this very issue with our clients, and we’ve found that most marketing orchestration problems boil down to five things:

  • Agreement on what you’re trying to do
  • Agreement on who is doing what
  • Agreement on how it’s going to get done
  • Agreement on when to communicate
  • Agreement on why things succeed or fail

The central theme of all these is a lack of communication and visibility, which can set off problems that threaten to derail your marketing. The Guide outlines each issue in further detail, with practical advice on what to do about it (spoiler alert: communication is key!).

Download A Guide to Common Orchestration Problems (and How to Solve Them) for free, and as always, we’re here if you have any questions about managing orchestration on your team.