Percolate is on a mission to unlock the potential of marketers.  By unifying marketing operations in one platform, we provide marketers worldwide with the visibility, control, and insights needed to scale and run campaigns effectively. And we’re just getting started.

Today, I am pleased to announce the launch of the Percolate Partner Program. Part of the Partner Program is to enable leading technology vendors to build world class apps on top of Percolate’s platform. As a marketer for much of my career, I’ve seen the challenges first-hand that marketers face on their path to connecting content to commerce: disparate marketing systems create complexity and increase time to market, lack of visibility across various aspects of marketing operations, and silos created by geographically distributed teams, to name a few. The Percolate Partner Program was purpose-built to solve those challenges.

A marketer’s pathway to success is to ensure that all of your previously disconnected systems now communicate seamlessly. The Percolate Partner Program allows marketers to build upon their relationships with best-in-breed Saas Providers and create their own customized MarTech stack – all with Percolate powering the core. This network effect puts the power of marketing technology optimization where it belongs – in the hands of the marketer. Best of all, our program ensures high-quality integrations with first class support.

Out of the box, the Percolate Partner Program features some great apps across core functions that are essential for marketers. Our curated set of Launch Partners include:

  • Budgeting & Planning: Allocadia, Hive9
  • Sales Enablement: Highspot, Seismic, Showpad, Bigtincan
  • Brand Automation:

The Percolate Partner Program also comes with some great benefits:

  1. Early access to APIs and sandbox environments
  2. Joint marketing activities like webinars, case studies, and customer roundtables
  3. Drive business value and pipeline with a cohesive, joint narrative and GTM program

Land O’Lakes is just one of our many customers who are already realizing the benefits of the Percolate Partner Program and the ecosystem approach. They partnered with Allocadia to extend the benefits of marketing operations into the world of budgeting. Read all about their successes here.

Percolate invites all partners to join our Partner Program and unlock the potential of the marketing operations. Marketing is better together. Come build with us.