When Noah Brier set out to investigate where enterprise marketing organizations were struggling with content marketing, he came to an unexpected discovery: for many brands, the main problem wasn’t the content at all. It was getting that content where it needed to be, when it needed to be there.

In other words, the problem was orchestration.

In his ebook The Five Tensions of Marketing Orchestration, Noah examines the business stressors that become the root causes of orchestration issues – and most importantly, how marketing organizations can tackle them. We’ve pulled out the high-level points in the exclusive infographic below.

You can also click the button below to download the infographic, and click here to read the entire ebook.

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