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PercUp: How to Build a Marketing Team with Jessica Snyder
Running marketing for a major professional sports team is not for the faint of heart. While the glamour and excitement drive the organization, strategy and collaboration are key when launching massive campaigns. Jessica understands this challenge well, as she worked tirelessly behind the scenes with her team to ensure the success of the new State Farm Arena opening. Read more about her marketing approach and the special “brew” that fuels her day.