It’s official – we have entered a new phase of content marketing, one where the value of content is measured in business impact rather than engagement. Our marketing conference series, Transition, has always focused on how brands can succeed in times of change – whether that be digital change, cultural change, or organizational change. This year at Transition London, we’re focusing on the risks and opportunities of the future of content and asking marketing and communications leaders from across Europe what they are doing today to prepare for marketing in 2020.

 To learn more about the where content marketing is going next, join us on 14 June at our London marketing conference: Transition.

Last year in London, we brought together some of Europe’s leading marketing experts to discuss how they were charting the path to digital change at their brands. First, Ruth Rowan, the Chief Marketing Officer of Dimension Data spoke about how her team is driving cohesive marketing experiences across a globally distributed organization. Then Stanley Black & Decker’s Director of Corporate Marketing and Brand Management, Julieta Verrier, presented on how her organization discovered they were sitting on a underutilized content “goldmine” and used this insight to drive brand growth and organizational agility. Finally, BP’s Head of Global Digital Publishing, Ben Jefferies, revealed how one of the world’s most innovative energy companies was driving digital transformation across their Communications function by aligning upstream in a Content Marketing Platform.

On 14 June, we’re bringing back the insights and thought leaders and focusing on where marketing is going next. We’ll explore how and why content – rather than data – will become marketing’s biggest bottleneck and present frameworks for leaders looking to get ahead of this challenge. We will hear presentations from marketing and communications experts from leading European brands including the Head of Digital Marketing & Communications at DHL and the Head of Digital Solutions at Novartis on how the rising demand for effective content is changing the way marketing teams approach their day-to-day.

In addition, we’ll be showing how our analyst-recognized Content Marketing Platform was designed to tack these very challenges for the world’s largest and most complex enterprises.

Join us on 14 June at Sea Containers House for an afternoon of insights on the present and future of content marketing, come away with actionable insights on:

  • How to scale marketing content across personalized, regionalized, and specialized campaigns.
  • How to operationalizing marketing processes and driving effective change management.
  • How to align your people, processes, and technology around the future of content marketing.
  • How to connect omnichannel execution with operational excellence.

Can’t make it to London? Join us in New York on September 20 or request to speak to a Percolate product expert today.