Thanks to advances in digital communication, brands are able to reach more customers in more places than ever before. New forms and methods of communication provide an amazing opportunity for marketers to communicate effectively. By the end of the decade, the vast majority of marketers will personalize their marketing content to create tailored experiences for an array audiences and personas.

However, the more specialized, personalized, or regionalized a brand’s marketing strategy, the more content they will have to plan, produce, and manage in order to be successful. According to Gartner Research, content – not data – will become marketing’s biggest bottleneck by 2020. For many marketers, this is already a reality.

Luckily, the Content Marketing Platform (CMP) category has emerged to help marketers solve this very challenge. Earlier this week, Gartner Research validated the enormous challenge that CMP addresses, releasing its first “Magic Quadrant for Content Marketing Platforms.” 

Percolate is thrilled to be named a Leader by Gartner in the Gartner Magic Quadrant for Content Marketing Platforms report. Since our founding in 2011, we’ve been building software to help brands create content at scale – this mission has been at the core of our product strategy ever since. In addition to being recognized a leader in the Magic Quadrant, Percolate was also recognized as a:

If you’d like to read the Gartner Magic Quadrant report yourself, download a complimentary version here

We believe CMPs are an essential system for marketing operations at the world’s largest enterprises.  Marketing leaders that are interested in scaling content efforts and understanding content returns are increasingly implementing CMPs as critical foundations to manage ‘upstream’ marketing processes.

Our position in the Gartner Magic Quadrant would not have been possible without the contributions of our partners. Their advocacy reflects our commitment to building the CMP category alongside our customers. We’re proud to share this milestone with our advocates, who represent marketing, IT, and operations leaders from many of the world’s largest companies.

If you’d like to learn more about the Content Marketing Platform category and how Percolate can help your organization manage marketing operations, talk to a Percolate product expert today.

Disclaimer: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.