The reasons to attend Transition 2017 in New York City are pretty much endless. If past Transitions are any indication, the atmosphere, programing, and location of this marketing conference will draw some of the most innovative minds in marketing both as speakers and attendees. But if you — or your boss — still need convincing, here are five reasons Transition is a must on any marketer’s calendar.

1. A front-row seat to CMO insights
Transition has a history of bringing illustrious and interesting business leaders from around the world – from Keith Weed of Unilever to Marc Mathieu of Samsung to Nick Denton of Gawker – and 2017 is no different. We’ve got Beth Comstock, Vice Chair and former CMO at GE, sharing insights from her experience leading the brand’s digital transformation; Raja Rajamannar, CMO of Mastercard, talking about forging connections with today’s consumers; and Kim Metcalf-Kupres, CMO of Johnson Controls, presenting on embracing digital change at a legacy brand. No matter whether you’re a CMO or eyeing the title, these are talks that any marketer thinking about the future of digital will not want to miss.

2. Network with 300+ marketers
You can learn a lot from talks from CMOs and executive thought leaders, but one of the best resources for improving the way you build your brand is to learn firsthand how your peers approach their jobs and swap success stories. Transition is the perfect opportunity to connect with marketers from some of the world’s biggest brands. And the Transition agenda has over four hours of networking time built in, so there’ll be ample opportunity to introduce yourself and talk shop with your fellow attendees.

3. Spend a day in the heart of Tribeca
Having played host to everything from the Tribeca Film Festival to New York Fashion Week to Microsoft’s latest global product launch, the eclectic Spring Studios is the perfect location for Transition 2017. With gorgeous views of New York’s iconic cityscape and access to some of the best restaurants (and coffee shops) around, you’ll have a marketing conference experience that will both surprise and delight.

@Lacoste returns and @kuho_official makes their debut tomorrow at Spring.

A post shared by Spring Studios (@springstudios) on

4. Witness a special product announcement from our CEO
He probably won’t be wearing a black turtleneck and dark wash jeans, but our co-founder and CEO Noah Brier will be making an announcement that will change the way you think about our platform and how you do your job on a daily basis. Consider this your invitation to a sneak peek at the future of how marketers at global brands work.

5. The Percolate Awards are back
Everyone loves an awards show–and marketers are no exception. While we can’t promise an impromptu speech from Kanye West or a performance from a hologram of an iconic singer, we will be giving out our annual award to marketers who have been brewing up change in 2017. Last year we honored innovators at Kickstarter, the Wharton School, and Madison Square Garden, so attend Transition to see who gets the trophies and network with the winners afterward.

Marketing Conference Award

6. BONUS: Learn@Transition
Current Percolate customers can also attend Learn@Transition – a special day of user-focused programming to help you and your team up-level your Percolate knowledge and make the most of the platform. Head over to the Success Center for details.