I shall never forget that morning…it made my heart thump, for I was certain it was gold.
When James Wilson Marshall found flakes of gold in the American River in 1848, he didn’t quite know that the thrill he felt then was the beginning of much more: his discovery would trigger the beginning of a new chapter in American history, one that would eventually shape California into the global hub for commerce and technology it is today.
This movement to build a new frontier for America wasn’t just the product of one chance discovery — it came about because of decades of urban and infrastructural planning and an ambitious immigrant population that looked to California in pursuit of a better life. In under 200 years, this movement transformed California from a barren state of 80,000 people to the sixth largest economy in the world.
The rise of California reflects how most great achievements originate with a plan — a blueprint that unites a vision with the resources to execute on it. Good planning, coupled with a spirit for a better life, is an indispensable part of technological and cultural movements. It is required to build great organizations, and — as we’re most familiar with as marketers — successful brands.
How can studying the development of California help us learn to build the great brands of tomorrow? We’ll do our best to answer that at Transition San Francisco on June 8, when we draw connections across three themes in our roles as brand builders and business leaders:
- How planning enabled California’s rise from the ‘Wild West’ to the technology capital of the world
- How California’s cities and global companies are using new approaches to chart and guide their growth trajectory
- For the first time ever at Transition, we’ll release major enhancements to our industry-leading omnichannel planning and content marketing products live, on-stage. We’ll also share case studies from some of the largest and most respected brands in the world to show how Percolate helps them improve omnichannel visibility, coordination and governance, enabling new, transformative approaches to integrated marketing.
This marks the first of several events this year as we take Transition on the road to San Francisco, London, and New York City, encouraging marketers to grapple with big ideas (and what they mean for our industry), and build a collective understanding of our world in transition.
I invite you to join us as we study the past, focus on the bigger picture and work towards a brighter future much like the pioneers of California set out to do.
If you are already a Percolate customer, please reach out to hold your RSVP. We will also have a limited number of spots available for non-customers, and encourage you to reach out to your Percolate representative or apply here. To see more highlights from past Transition talks, watch them here.