Today, brands are meeting consumers on their own terms. And that’s usually on mobile, where consumers — especially younger ones — share everyday moments with each other as they happen. No platform has created a better home for these moments than Snapchat, the messaging app that’s become a staple for 150 million daily users. With its mission to “reinvent the camera”, Snapchat’s parent company Snap Inc. is making strides to change the way we create content.
With that mission in mind, we’re excited to announce that we are now an official Snapchat Partner. As a Snapchat Partner, Percolate is recognized for its commitment to innovation in the ways brands communicate with consumers. Through this collaboration, marketers will have access to the most complete platform to seamlessly integrate their Snapchat campaign planning, creative development, brand approvals, and publishing. Even better, they’ll be better positioned than ever to collaborate across teams and agency partners to incorporate Snapchat into their broader multi-channel marketing.
With over ten billion daily video views and more than 60% of 18-34 year-old US smartphone users on its platform, Snapchat presents enormous potential to marketers. In a world where “content creator” isn’t a title reserved for brands anymore, users can take control over the entire lifecycle of content. Over two-third of Snapchat users are creating their own content everyday, giving brands an invaluable peek into what they’re sharing, watching, thinking, and talking about on the platform.
As we provide marketers with the system to plan, create, and implement great creative for campaigns, it’s partners like Snapchat that will help us have an innovation-first mentality.