Because the best marketers deserve great content.
How to Make the Most of Transition
Transition has 37 speakers, 11 workshops, and 1,320 minutes of action over two days. That’s a whole lot to wrap your brain around, let alone think about networking.
We’ve outlined how to make the most of Transition, from making goals to maintaining connections. Now, you don’t have to stress about your game plan. Instead, you can focus on meeting other marketers who are pushing the limits of the craft, and absorbing the conference content, which promises to be “downright melting of the mind”, as Transition 2015 speaker Martin Weigel wrote.
- Finish your work: Make sure you wrap up any key projects before the conference begins– or at least tell your coworkers and clients that you’ll be out of office. Think of it as a learning vacation.
- Check out our agenda, and then craft your own: If you walk into the conference blind, you’re doing yourself a disservice. Instead, look at the Transition agenda beforehand to figure out which of the breakout sessions and workshops will be most helpful to you. But remember, that doesn’t mean content marketers can only see speakers who are talking about their field. Instead, we challenge you to educate yourself about at least one thing that’s completely out of your wheelhouse.
- Set goals: Don’t overwhelm yourself at the conference. Instead, decide on one thing that you’re definitely going to do. Make three new connections? Learn a skill? Find a source of inspiration for your company blog? Whatever it is, keep the bar low. That way, everything else is a happy bonus.
- Educate yourself on the speakers: This year, we’ve made it really easy to learn about our speakers. And there’s a lot to learn, when the lineup consists of Elon Musk’s favorite longform blogger Tim Urban, and Gawker Media’s founder Nick Denton. Check out this blog post, which is filled with recommended books, blogs, and podcasts that our speakers have created.
- Reach out to speakers, panelists and attendees: Now that you’ve done some research, there’s bound to be at least one speaker who you’re really excited to see. Let them know. If you want to connect with someone in a busy conference environment, it’s always helpful to reach out to them in advance. Whether you use LinkedIn or Twitter, you’ll have something to talk about after they speak. Thank you, technology, for helping us break the ice.
- Get your hashtag on: The hashtag for this year’s conference is #Transition2016. When you tweet, people will know that you’re excited for the event. That way, when you’re mixing and mingling in real life, you’ll have an instant conversation starter. Even better, you might find out that someone you already know will be there.
- Be social IRL: While it would certainly be easy to spend the entire conference on Twitter, get the most out of your Transition experience by meeting marketers from across the U.S. and 14 countries around the world who represent some of the world’s largest and fastest-growing brands. Attend the Transition meetup on Monday night, don’t hesitate to say hello to someone new during the coffee breaks, grab lunch with someone you met on Twitter, and ask a fellow attendee to share a Lyft to The Vine for the party on Tuesday night.
- Take notes to build your network: Use an app like Evernote to keep tabs on who you met, and what you talked about. You will really appreciate these notes on Wednesday morning after you’ve partied the night away with Questlove.
- Live tweet: Live tweeting the conference is a perfect way to share your perspective and position yourself as an authority in your field. Afterwards, send some follow-up tweets about the event to keep yourself front of mind with attendees. If you really want to make the most of your experience– and you do!– @ mention speakers who you particularly enjoyed.
- Teach your team: Are you one of the lucky people whose company paid for them to go to Transition? Well, knowledge is wealth– and it’s time to pay up. Show your team that the investment was worth it! Did you learn about building an inspired customer community? Using marketing technology? Creating a brand that lasts? Put together a presentation– or at least some notes– and educate your co-workers.
- Create content: If your brand has a blog, publish some content about what you experienced at Transition. Not only does this help your audience learn something new, it also shows your authority in the marketing world. And with workshops like Story-driven Design, Media in Transition, and The Art of Reinvention, there’s sure to be plenty of material.
It’s rare that we take two days out of our hectic schedules, step outside our day-to-day responsibilities, and think deeply about how the world is changing and what those changes mean for our brands and our teams. Enjoy the experience.