We’re all concerned about finding efficiencies everywhere we can. Budgets aren’t getting much bigger, yet the amount of creative, the number of channels you’re communicating on, and the revenue your team is responsible for are all booming. Marketing teams have to be efficient to manage the burden of modern campaign execution, customer care, and brand management.

Understanding that challenge — which sits at the center of marketing teams of all sizes and industries — drives our product decisions. Building The System of Record means committing to creating technology that lets marketers do more with less — and that’s our core focus in 2016.

Already in the last three months, we shipped over 20 features to help customers create better content, efficiently manage engagement, and go faster as a team. Watch Percolate product managers, Mary Liz Stunja and Carlos Roqué review how these new features are making the lives of marketers easier: