At the end of 2015, Percolate launched a research project to study non-working spend — essentially, the cost of creating media and marketing content, as opposed to the cost of distributing it on channels like TV or social. We asked 305 enterprise U.S. CMOs, VPs, and Marketing Directors about their content marketing creation costs, how they’re trending, and what marketing leaders can do to limit them.

We broke down those findings in the infographic below (which you can click to download) to give you a better idea of what brands spend on the creation of marketing and advertising content. You can dive deeper into those findings when we present the results on our webinar, “Uncovering The Hidden Cost of Marketing Content.”

Content Marketing and Non-Working Media Cost Infographic

Interested in learning more about our marketing cost measurement research? Register for our webinar, Uncovering the Hidden Cost of Your Marketing Content, for additional insight into understanding and controlling marketing production costs.