Our vision is to create technology that helps build the best brands in the world. To do that, we have to know what it takes to be one of the best brands in the world. Fundamental to our business is a firm understanding of how marketing works. This thread follows through with everything we do, from how we explain our positioning to how we manage and build product.

Practically, that means an investment in our own education as a marketing team. We’re guilty of being slightly obsessed with how marketing works, why it works, and where it is going. That’s why we’ve teamed up with Skillshare again to deliver a free, practical class on marketing. Our Director of Integrated Marketing Chris Bolman teaches the course, taking students through the basics of how to better plan, execute, and measure the impact of your brand efforts.

This one-hour online class contains insights you can put into practice, whether you are starting your first job in marketing or are an entrepreneur beginning to build out a marketing team and program.

As marketers, we have to think in systems: all marketing follows a virtuous circle that propels a brand, beginning with planning through production, distribution, monitoring performance, and then analysis that feeds back into your planning. This course is a tool for marketers looking to create consistent, impactful messaging and gain a deeper understanding of the discipline.

Watch the introductory video below and sign up for the full class on Skillshare, The Marketing Lifecycle: Build Systems to Grow Your Brand.

An Online Skillshare Class by Chris Bolman