Because the best marketers deserve great content.
Delivering on a Grand Vision
In February we hosted our Second Client Summit here in New York City, where we laid out the product roadmap for our clients, showing just how we are building The System of Record for Marketing. We explained how our software is changing modern marketing for brands and centralizing, streamlining, governing, analyzing, and improving all of our clients’ marketing activities.
We know what we are building is ambitious, but promising a grand vision doesn’t intimidate us, in fact, we’re motivated by it. With every Saturday all-hands-on-deck push to deliver a new feature release, every late night training call with clients on the other side of the world, every 8am Monday morning business meeting, we take another step towards The System of Record for Marketing.
That’s why when we are named a leader in content marketing, we like to take a moment to give the whole team the recognition they deserve for running so hard at our goals.
Today, Percolate was named a clear Leader in The Forrester Wave™ Content Marketing Platforms, Q2 2015 Report. The report evaluated Percolate’s current offering, strategy, and market presence against eight other significant software providers of content marketing platforms.
We’re proud to have received the highest scores in content marketing management, content planning, content production, and key integrations, as well as in our product strategy and market presence. But what pleased us most to read in the report is how Forrester sees us delivering:
“This fast-growing content marketing platform aspires to be the system of record for marketers, and its performance in this evaluation and the recent Forrester Wave for social relationship platforms means it is making real headway against its big vision.”
Content marketing platforms are integral to helping marketing teams execute complicated, multi-channel campaigns that touch multiple teams in various geographies. As these solutions mature, they will play an important role in how companies think about planning and implementing marketing strategies, and we are proud to be on the forefront of building content marketing platform software.
The Forrester Research Report noted that “Percolate, an early mover, combines vision with delivery for content marketers. Sky-high user satisfaction scores, activation across large and global marketing teams, extensive integrations with both upstream and downstream content channels, and native content enrichment capabilities put Percolate on a different level from its peers in this content marketing platform vendors field.”
At Percolate, the whole company believes that building a great product requires grand vision. Without grand vision, you can’t be a leader.