Because the best marketers deserve great content.
Building a Brand System
We just held our Second Client Summit. We filled the Times Center here in New York City with more than 300 senior marketers from some of the world’s best brands that we are proud to have as clients. The Summit took a look at the future of our platform in the context of a changing marketing landscape.
The design team had to ask, how do you brand a Percolate Client Summit? That was the question we looked to answer leading up to the event. Early on in the design process we were drawn to the idea that the event programming could give us the perspective we needed. The programming of the summit presentations were to be loosely organized around Percolate’s software hierarchy of needs framework; centralize, streamline, govern, analyze and improve. During our design explorations we took the hierarchy of needs pyramid diagram and abstracted the five steps to five simple bars. This would become the backbone of our summit brand system.
Using the bars, we created a pattern that was used as the main graphic element which spanned across all executions. As a Communications design team we worked with Marketing, Engineering and Product designers to bring the brand system to life.
Together we developed executions from lanyards to programs, and event websites to motion graphics to deliver a complete brand experience for our guests.