Because the best marketers deserve great content.
Introducing the 2014 Marketing Executive Insights Study
The global rise of smartphones, the explosion in digital media channels, and the critical nature of technology infrastructure means that marketing has changed more in the last five years than in the last quarter century. As our Co-Founder James Gross puts it, technology didn’t just transform marketing, it transformed the marketer. So how do marketers today operate in such a dynamic world? We set out to answer this question.
At the end of 2014, Percolate conducted a survey of over 250 senior marketers to understand how they plan, coordinate, and execute marketing activity. These were managers, directors, and c-level executives at companies across 16 industries and with annual revenues from $1M to over $1B+. We studied the data and put together a report that contains key industry trends & benchmarks, and reveals the difference between high vs. low performance marketers. We hope these findings help your team make better decisions, win more customers, and grow brand reach.