Each year, Crain’s publishes a list of the “Best Places to Work” in New York City. The list is based on a two-part assessment including 1) anonymous internal surveys conducted within the company and 2) an audit of the firm’s employer benefits and policies. Ultimately their goal is to create a workplace “where employees are collegial, inspired by their work, empowered to take initiative and get credit where credit is due”. We’re of course honored to have Percolate be on that list both in 2013 and in 2014.

As a company, we’re ultimately motivated by our mission —  to create the system of record for marketing. We know that a great culture and environment can attract and retain the people we need to achieve that mission.

That’s also why, early on, we created Clubs @ Percolate. Clubs are a way for team members to share personal interests, learn new things, and form stronger, more diverse, and multi-dimensional relationships with each other. And having work friendships matter more than you might think.

A study of 80,000 managers from The Gallup Organization found that people who report that they “have a best friend at work” were over 20% more likely to say that they valued the company mission, that they had an opportunity to do what they do best at work, and over 40% more likely to have earned recognition for their work in the last seven days.

Since we last wrote about clubs a year ago, we’ve added new clubs, changed leaders, and continued to value it as a core part of working at Percolate. We made a short film that illustrates exactly what clubs mean for us and you can find it below.

Do you have clubs at your workplace? We’d love to hear about it. Tweet us at @percolate!