Last year’s Super Bowl was the third most-watched TV show in U.S. history, drawing an audience of nearly 109 million people. With more than 80% of viewers using their mobile device as a second screen, tens of millions of tweets were also created during the game.

Social was already primed to complement a mass-media event like the Super Bowl when last year’s blackout opened a large dialogue about social, rapid response, and real-time marketing. Many marketers are asking themselves the same question:

What’s the best way to plan for a live event like the Super Bowl?

In this free report, we walk through some of the best ways to set your real-time marketing up for success at a major event like the Super Bowl. We also share several different ways Percolate’s content marketing platform helps brands of all sizes tackle the challenges associated with live event coverage and content creation.

Download the report today and learn how Percolate can help make the most out of one of largest marketing events of the year.