Because the best marketers deserve great content.
Introducing Footy Tags
A few weeks ago my friend Roger, a (not-American) football writer over at ESPN, Tweeted this:
Would love a branding expert to analyze Chelsea brand in USA. I bet they stand for something completely different here than they do in UK
— roger bennett (@rogbennett) August 4, 2013
I happened to catch it and thought it was an interesting idea and offered my help. It sounded a lot like a problem I had dealt with a few years earlier when I built Brand Tags. Over the following weeks Roger and I went back and forth on a few things and then this morning we launched FootyTags for the world to see. The idea is simple: Go through the 20 Premier League teams and write the first thing that pops into your head. We then take those results and compile them into tag clouds for each team.
There are three big reasons for doing this:
- It’s fun.
- We’re launching in London. We’re currently hiring account managers and account executives/sales managers. You should apply.
- We are starting to talk to sports teams and leagues about using the service. Between our ability to manage all your social assets in one place, our new mobile offerings and our ability to request fan images we’re seeing a lot of interest from a sector that has no shortage of content. If you’re a sports team or league and want to learn more about Percolate please get in touch.
In the meantime: Good tagging!