Because the best marketers deserve great content.
Create Incredible Images at the Speed of Social
Every day 300 million photos are shared on Facebook, another 40 million on Instagram, and, while Twitter, Tumblr, and Pinterest don’t report daily photos shares, we believe it’s safe to say nearly 500 million photos are shared daily across just these five social platforms. Another way to look at our photo production is of the 3.8 trillion photos that have been taken in history, 10% were shot in the past 12 months. And this is just the beginning, as the world continues its march from 2 billion connected internet users to 6 billion in the coming years we’re only going to see the numbers of photos shared online continue to explode.
In the past twelve months, we have significantly grown our client base from nine to 43 of the world’s top brands. Over that time, each client has approached us with a similar problem: How to create timely, relevant, visual content. The visual piece has become especially important over the last year as platforms have shifted to focus more on images. Facebook Timeline, Twitter Media Cards, Tumblr, Pinterest, and Instagram all point to a future where engagement revolves around people and companies creating and sharing images in real-time.
Before today, brands didn’t have an easy way to create real-time images that addressed the quality and legal guidelines Fortune 500 companies require for all of their visual content. Today, we’re changing that by introducing two new product features for the Percolate platform that help clients create engaging content in a legal manner and at the speed and scale social platforms now require.
1) Percolate Media Library: Intelligently surfacing millions of Getty Images
We’re partnering with Getty Images to solve one of the biggest challenges for our clients: The lack of access to images that they can tailor to the specific needs of their brand and share across social channels.
To solve for this challenge, we intelligently surface images based on topics, colors, events and a brand’s interest graph, inspiring community managers to create highly-relevant, real-time content for their social channels.
In addition to our clients having access to their own media libraries through the Percolate Media Library, they now have access to millions of royalty-free Getty Images in the Percolate publishing workflow, thus inspiring visual creativity and removing any copyright concerns.
To illustrate the functionality we’ll use Tidy Soaps, a fictitious soap company on the (imaginary) cutting edge of cleaning products. Below is Tidy Soaps’ new Visual Homepage and Media Library. It’s ever-changing images constantly inspires their community manager’s visual content creation.
2) Percolate Image Editor: Creative editing tools built in partnership with Aviary specifically for brands’ social needs
Through our partnership with Aviary, we’ve built out a unique set of social brand editing tools. With this new tool, brands are able to filter, crop, add custom text, and, in a first for Aviary (and we believe the web) add custom brand logos/assets all within the Percolate platform. From our research, these four attributes cover nearly all the use cases brands need to make the biggest impact with their images in social.
Here’s an example of Tidy Soaps pulling a image from their Image Library into the Percolate Image Editor where they’ll add two soap bottles, apply a filter and add the text “#SolarDay”. From there the system makes it easy to preview the newly-created image across their social channels before publishing.
Both partnerships push the Percolate platform forward and change the speed in which brands can create content in social. We’re looking forward to seeing and sharing the creative examples our clients produce. If you have any questions about our new partnerships or would like to see a demo, please get in touch.