Because the best marketers deserve great content.
We haven’t been great about keeping on our feature release blog posts recently. For awhile there we were pushing them out with every major update and naming them after some of our favorite street artists of all time, but, as is often the case, life got in the way (or more specifically pushing code did). So, while we’ve been quiet on the feature front, we’ve been pumping them out at a pretty rapid clip (the kids are calling it iterating these days I hear).
Anyway, we’re trying to get back on the horse, and to that end it’s time to return to the tradition. But first, a story …
A few months ago I got the chance to meet Lee Quinones. We were at the same party and after he introduced himself (and I got over a genuine case of startstruckness), we got to chatting. As I’ve mentioned in the past, I grew up pretty obsessed with street art. Something about people turning a wall into art was always amazing to me. I bought every book and magazine I could find on the subject, which was fairly limited for a 12-year-old kid in Connecticut. Henry Chalfant’s famous subway art books were pretty much all I could find and I pored over them constantly (they’re still on my bookshelf and I still sneak a peek every few weeks). Those books introduced me to all the original New York masters and, because no list of the masters is complete without him, the work of Lee.
His style is pretty representative of New York graffiti in the 80s and he’s one of the scenes most recognizable faces thanks to a starring role in Wild Style.
Something about the combination of letters, backgrounds and characters perfectly describes what we think of as graffiti. You see his style and flourishes (drips, breaks, etc.) in pretty much everything else going on today.
Awesome. Now that you know all about Lee, let’s go onto some new features.
As I mentioned earlier, we’ve had a bunch of stuff pushed out over the last few months, but this latest release had a few key features worth highlighting.
One of the interesting trends we’ve seen over the last six months is a big increase in the number of clients using Percolate on a global basis. As Facebook continues to expand from a US platform to a global platform, it’s pretty safe to bet this isn’t going to stop anytime soon. We have a lot of features in the pipe to continue helping improve global publishing, but an obviously major one is the ability to target posts to specific regions and audiences.
Using Facebook’s targeting options (and some pretty sweet auto-complete) we built a clean targeting interface for brands. Let’s say, for instance, you only want to target your message to 17-29 year-olds in Manhattan and Brooklyn who speak Pirate?* Not a problem.
One of the other places we’ve been spending a lot of time and attention is on expanding our analytics section to give community managers more insight into their posting behavior. The goal here since the beginning has been to go past just delivering the basic data, to actually helping brand content creators understand what’s working and what’s not. To that end, we’ve added this super snazzy post timing chart that helps break down when your posts perform the best with the ability to dig in and see which ones specifically are doing well. As you’ll see, I tend to do a little better earlier in the day.
In addition to this chart (we call them data stories), we’ve also added additional looks into the engagement data and the ability to download the raw data to share with the team and clients.
Of course, that’s not all we did. A few other small (and big) things that went in over the last few weeks: Native Twitter functionality (you can now retweet, favorite and reply to a tweet inline), drafts (another step towards allowing for better workflows amongst teams), and a few additional system emails (like “Best” to let you know you broke your all time engagement score). These went along with a bunch of work on the backend with how we handle data and general speediness of Percolate.
It’s been a great beginning to the year. We’ll be back soon with another artist for you.