Welcome to The Friday Five, curated reads about media, advertising, content marketing and technology from @Percolate.

Creativity is the enemy
Offbeat WSJ piece on Tom Sachs, an artist who “manages his 15-man operation like a Fortune 500 company”. Sachs is the man behind Ten Bullets, a short film about company culture originally designed as an on-boarding video for studio employees, and that has fans at Nasa and Nike.

Smartphones Work Round The Clock, Tablets Come Out At Night
We know: mobile is winning. But ‘mobile’ includes both smartphones and tablets, and as this infographic shows, consumers use these devices at different times of the day (and night). Interesting implications for mobile campaigns.

Brands Will Become Media
From a longer, excellent piece by David Armano at Edelman Digital Chicago on how brands must (and can) build their own media empires: “a real-time newsroom-meets-marketing model requires community managers who understand not only how to manage a Facebook page but also know when to put a dollar behind high quality and timely content that will spread.”

The Social-Creative Newsroom: Edelman Digital

Social Media Training Is Now Mandatory: Five Ways To Make Sure Your Company Does It Right
A social media policy is no longer enough, according to this Forbes piece. Training is necessary, too.

5 Social-Media Commandments For Better Brand Tweeting
Solid advice here. Our favourite: honesty matters.

Happy Friday, from the team at Percolate! And to all our East Coast friends, we hope you’ve survived Sandy in good spirits and health.

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