Today, Tumblr announced the A-List Partnership Program . We are proud to be included as Tumblr’s technology partner. Through the partnership, Percolate will be providing our technology and lightweight services to brands to help them build their audiences and content strategies on Tumblr in a scalable way.
Tumblr is a unique platform for brands that want to manage all of their digital assets within a single, socially connected environment. We are also excited by the sheer scale of Tumblr’s reach and engagement:
- Tumblr hosts more than 80 million blogs
- Each day users create more than 70 million new posts.
With the scale for brands in place, Tumblr is now laying the foundation for how brands can natively communicate and build a sustained presence on the platform. We have long been fans of Tumblr and we even wrote about the potential we saw in a post sixth months ago explaining how Tumblr was important in the larger social ecosystem. From that post:
Tumblr is a unique channel for brands as it relates to how they think about social content strategies in the future. There is the ability to have your own branded domain (eg.brand.com), enough of an infrastructure in place that you can create unique stock content and house it there (permalinks), while also using the channel to curate 1st party and 3rd party content that flows through the channel with a networked community behind it…..
Why does this all matter? The future of marketing lies in how brands best create content in real-time and showcase it to their audiences. The brands that will set themselves apart from the rest will have an real-time strategy that supports both stock & flow content.
We are stoked and we hope you are as well. If you are interested in seeing how our platform seamlessly works with Tumblr, case studies for how we’re leveraging this partnership with our current clients or how Percolate might help you, please get in touch and say hello.