Welcome to The Friday Five, curated reads about media, advertising, content marketing and technology from @Percolate.

How to use Twitter for conversation about an event, not just promotion
Some good tips here on using Twitter to facilitate, encourage and track conversation about an event – before, during and after.

The Top Four Trends Shaping Social Enterprise in 2013
TL;DR version: think beyond marketing; ‘the three-way between social, big data, and the cloud is where it’s at in 2013’; time to move from ad hoc and rogue social media initiatives to a comprehensive approach; educate, empower and inform.

How can your brand help your audience chill out?
We liked this piece from Ad-Age on how McDonald’s, Tetley Tea and mobile phone company Orange are helping their customers “take a break from being ‘always on'”.

Inside Quaker Foods’ Facebook Content Strategy
At the heart of Quaker Foods’ Facebook strategy? The importance of continuity: “We get to talk to consumers 365 days a year, several times a day.”

Twitter’s Number One Gift To The World Is The Art Of Brevity
Couldn’t have put it better ourselves: “you know what I appreciate about Twitter the most? Ushering in the notion of “brevity” for the entire Internets.” How good is your brand at the art of being concise?

Happy Friday, from the team at Percolate!

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