If you guessed “content creation”, then you’re absolutely right:

Source: Productive Social Marketing – Marketing Charts

As an enterprise, your most important resource is the time of your employees. In light of the above data it is no surprise that the biggest challenge brands face going forward in social is not measuring ROI: it is a lack of sufficient resources.

Source: Productive Social Marketing – Marketing Charts

These two images help explain why we are so excited about our latest release. Our technology is focused on building efficiencies around these two major points in a real way.

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