Dan Frommer has some interesting thoughts on the new Twitter. We’re especially interested in his point about brands:
Brands seem to want more than just a Twitter feed to house their stuff. Thus today’s new brand pages. Of the 3 Twitter ads I’ve ever clicked on, all 3 took me to Facebook pages. I don’t think that’s a bad thing, but my hunch is that Twitter wishes it didn’t have to do that. More publishing tools for brands could help.
Obviously we agree (we’re building a publishing tool for brands), but it’s interesting to see a technology writer call that out. I think it’s a non-obvious problem brands face. Being interesting isn’t easy for them and even tools that seem simple become complex when you abstract out from people to brands.