Percolate + Allocadia: A New Partnership for the Future of Marketing Operations

In recent years, content marketing has undergone a categorical shift — from a subdiscipline focused on engagement to a critical driver of marketing impact. Read More

Uncovering the Real Challenge of Content Personalization

“In some ways, advertising isn’t working anymore,” says Randy Wootton, CEO of Percolate in an interview with Jeff Frick from theCUBE. Read More

Bringing the Premier Conference for Innovative Marketers Back to London

It’s official – we have entered a new phase of content marketing, one where the value of content is measured in business impact rather than engagement. Read More

Analysts Agree: Percolate is a Leading Content Marketing Platform

Thanks to advances in digital communication, brands are able to reach more customers in more places than ever before. Read More

How L’OCCITANE Delivers a World-Class Customer Experience

While recent advances in technology have made marketing increasingly global – even the smallest companies can reach potential customers around the world – it has also caused consumers to expect content to be tailored to their lives and interests. Read More

8 Thought Leaders on the Future of Content Marketing

A few weeks ago, we announced Transition 2018 – our fifth annual marketing conference series all about the future of content marketing. Read More

Everything Marketers Want and Need to Know for SXSW 2018

For content marketers and tech enthusiasts, the most wonderful time of year falls in March, not December. Read More

Preparing for the Future of Content Marketing

“In 2020, content will become marketing’s biggest bottleneck.” – Gartner That’s a big statement. Read More

What is a Content Marketing Platform?

Marketers have witnessed a technological revolution. Over the last fifteen years, our ability to serve content directly to our audience has increased tremendously – and the number of platforms enabling us to target our messages, programmatically buy media, and automate distribution have changed the face of marketing forever. Read More

Bringing Transition Back to San Francisco

Last year we began charting a new path for Transition – our annual marketing conference – taking the event global with three gatherings in San Francisco, London, and New York.   Read More

Introducing a New CEO

As we’ve written before, we like to count in days at Percolate. It has helped us keep perspective on just how young the company is – while also helping to remind people that their daily contribution has a meaningful impact on the business. Read More

Hit Headlines: Percolate’s 7 Most Shared Marketing Stories of 2017

If there’s is one trend that was more apparent than ever in 2017, it’s how the fates of marketing and technology are more closely intertwined than ever before. Read More