What is a Content Marketing Platform?

Marketers have witnessed a technological revolution. Over the last fifteen years, our ability to serve content directly to our audience has increased tremendously – and the number of platforms enabling us to target our messages, programmatically buy media, and automate distribution have changed the face of marketing forever. Read More


Bringing Transition Back to San Francisco

Last year we began charting a new path for Transition – our annual marketing conference – taking the event global with three gatherings in San Francisco, London, and New York.   Read More


Introducing a New CEO

As we’ve written before, we like to count in days at Percolate. It has helped us keep perspective on just how young the company is – while also helping to remind people that their daily contribution has a meaningful impact on the business. Read More


Hit Headlines: Percolate’s 7 Most Shared Marketing Stories of 2017

If there’s is one trend that was more apparent than ever in 2017, it’s how the fates of marketing and technology are more closely intertwined than ever before. Read More


How Stanley Black & Decker Supercharges Their Content Across the Globe

“We started with an excel sheet two years ago, and now we’re using Percolate for almost everything we do,” declares Julieta Verrier, Director of Corporate Marketing and Brand Management at Stanley Black & Decker at our London Transition conference last October. Read More


3 Digital Transformation Lessons from Beth Comstock

This past September, marketers from around the world gathered at Spring Studios in New York for Transition – a conference about how digital is disrupting the marketing industry and the wider world. Read More


How Unilever Creates Content for Gen Z Consumers

“I’m not going to talk about digital transformation. I’m going to talk about the end of digital transformation,” declares Theresa McDonnell, Director of Digital Content and UStudio at Unilever, at our conference Transition earlier this year. Read More



How We Design Events: from Concept to Experience

This year was our fourth annual Transition conference – Percolate’s largest event focused on how technology is shaping our future. Read More


Bringing Visibility to the Forefront of Brand Strategy

At Percolate, one of our core themes is visibility – visibility across teams, campaigns, regions, brands, and projects. Read More


Setting a Strategy for Digital Change with Johnson Controls

This year marked my fourth Transition Conference at Percolate, and as it does every year, it fully lived up to the hype. Read More


Charting the “Path to Digital Change” Right Through London

Last week approximately 100 of Europe’s leading marketers gathered in London for the first European Transition – an afternoon of talks, insights and, debate on what it takes to chart a “Path to Digital Change” in marketing and beyond.  Read More


How One Brand Mastered Content That Drives Leads

The purpose of marketing content is clear: raise awareness about your brand, create interest in your products, and make an impact on your company’s bottom line. Read More