Because the best marketers deserve great content.
Can Your Retail Marketing Strategy Be Measured?
The retail industry is changing rapidly. And there’s no shortage of retail alarmism across the industry and media – technological innovations are altering the way that consumers shop and experience brands, while brands struggle to pivot the way they plan and execute their interactions with those consumers. Read More
Gartner Digital Marketing Conference: New Perspectives on Content Operations
Marketing is evolving rapidly. From the growing number of channels and customer touchpoints to an ever-expanding martech landscape – the pressure on brands to produce content at scale without sacrificing quality or efficiency is mounting. Read More
4 Strategies Comms Leaders Shouldn’t Ignore in 2018
For marketing and communications teams, ‘talking at’ consumers is no longer enough. As communications expert Michael Marinello puts it, marketers “need to win the hearts and minds” of their audience. Read More
Percolate + Allocadia: A New Partnership for the Future of Marketing Operations
In recent years, content marketing has undergone a categorical shift — from a subdiscipline focused on engagement to a critical driver of marketing impact. Read More
Uncovering the Real Challenge of Content Personalization
“In some ways, advertising isn’t working anymore,” says Randy Wootton, CEO of Percolate in an interview with Jeff Frick from theCUBE. Read More
Bringing the Premier Conference for Innovative Marketers Back to London
It’s official – we have entered a new phase of content marketing, one where the value of content is measured in business impact rather than engagement. Read More
How L’OCCITANE Delivers a World-Class Customer Experience
While recent advances in technology have made marketing increasingly global – even the smallest companies can reach potential customers around the world – it has also caused consumers to expect content to be tailored to their lives and interests. Read More