Can Your Retail Marketing Strategy Be Measured?

The retail industry is changing rapidly. And there’s no shortage of retail alarmism across the industry and media – technological innovations are altering the way that consumers shop and experience brands, while brands struggle to pivot the way they plan and execute their interactions with those consumers. Read More


Gartner Digital Marketing Conference: New Perspectives on Content Operations

Marketing is evolving rapidly. From the growing number of channels and customer touchpoints to an ever-expanding martech landscape – the pressure on brands to produce content at scale without sacrificing quality or efficiency is mounting. Read More


Getting Ready for What’s Next

Last month at Transition SF, we announced the release of Percolate Next – the next generation of our industry-leading Content Marketing Platform. Read More


What is the Content Bottleneck?

“In 2020, content will become marketing’s biggest bottleneck.” – Gartner, “Content Marketing and Management Primer for 2018” At the end of February I wrote a blog post that started with that statement. Read More


4 Strategies Comms Leaders Shouldn’t Ignore in 2018

For marketing and communications teams, ‘talking at’ consumers is no longer enough. As communications expert Michael Marinello puts it, marketers “need to win the hearts and minds” of their audience. Read More


6 Defining Moments from Transition SF

On April 19, marketers from some of the world’s largest brands gathered at Fort Mason in San Francisco to discuss emerging strategies for excelling in an evolving marketing landscape. Read More


Percolate + Allocadia: A New Partnership for the Future of Marketing Operations

In recent years, content marketing has undergone a categorical shift — from a subdiscipline focused on engagement to a critical driver of marketing impact. Read More



Uncovering the Real Challenge of Content Personalization

“In some ways, advertising isn’t working anymore,” says Randy Wootton, CEO of Percolate in an interview with Jeff Frick from theCUBE. Read More


Bringing the Premier Conference for Innovative Marketers Back to London

It’s official – we have entered a new phase of content marketing, one where the value of content is measured in business impact rather than engagement. Read More


Analysts Agree: Percolate is a Leading Content Marketing Platform

Thanks to advances in digital communication, brands are able to reach more customers in more places than ever before. Read More


How L’OCCITANE Delivers a World-Class Customer Experience

While recent advances in technology have made marketing increasingly global – even the smallest companies can reach potential customers around the world – it has also caused consumers to expect content to be tailored to their lives and interests. Read More


8 Thought Leaders on the Future of Content Marketing

A few weeks ago, we announced Transition 2018 – our fifth annual marketing conference series all about the future of content marketing. Read More