Because the best marketers deserve great content.
Percolate + Allocadia: A New Partnership for the Future of Marketing Operations
In recent years, content marketing has undergone a categorical shift — from a subdiscipline focused on engagement to a critical driver of marketing impact. Read More
Uncovering the Real Challenge of Content Personalization
“In some ways, advertising isn’t working anymore,” says Randy Wootton, CEO of Percolate in an interview with Jeff Frick from theCUBE. Read More
Bringing the Premier Conference for Innovative Marketers Back to London
It’s official – we have entered a new phase of content marketing, one where the value of content is measured in business impact rather than engagement. Read More
How L’OCCITANE Delivers a World-Class Customer Experience
While recent advances in technology have made marketing increasingly global – even the smallest companies can reach potential customers around the world – it has also caused consumers to expect content to be tailored to their lives and interests. Read More
What is a Content Marketing Platform?
Marketers have witnessed a technological revolution. Over the last fifteen years, our ability to serve content directly to our audience has increased tremendously – and the number of platforms enabling us to target our messages, programmatically buy media, and automate distribution have changed the face of marketing forever. Read More
Hit Headlines: Percolate’s 7 Most Shared Marketing Stories of 2017
If there’s is one trend that was more apparent than ever in 2017, it’s how the fates of marketing and technology are more closely intertwined than ever before. Read More