Clay Tingley – Oct 8th, 2015

For nearly ten years prior to joining the product team at Percolate, I was at Workday. I started as Workday’s first product manager, helped grow the team from one product manager to 45 across 12 product teams, and watched the company hit a $1 billion annual run rate. It’s the powerful combination of great product, innovation-centric philosophy, and culture that ultimately makes a world class SaaS company.

Recently joining as VP Product, I see many similarities here at Percolate. As we continue to grow the team in San Francisco it’s a natural time to reflect on the qualities that make a world-class SaaS company.

Quality 1: Company culture wins

Company parties are fun, but they aren’t what ultimately amounts to a company culture. The key to culture is what I’ve dubbed “The Circle of Three”. The Circle of Three comprises three behaviors that dictate how we treat each other: respect, importance, and listening.

However simple they sound, they underscore that culture is about how we treat others and how we expect to be treated. That’s what lets great companies attract, keep, and energize people, whether they’re employees, customers, investors, or partners.

Quality 2: Belief in true innovation

We naturally tend to look at obstacles as reasons not to do something, but world-class companies see every obstacle as an opportunity for innovation. They ask, “What would have to be true for the obstacle to not be there any more?” They break down the challenge and get to work building the solution.

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About Percolate

Percolate's web and mobile software helps marketing teams save time, grow brand recognition and generate more sales. From brand governance, planning and creation to audience acquisition, moderation and analytics, Percolate connects and automates key marketing tasks to help you create and distribute content that wins customers.