How Marketing Strategies Fail (and How to Make Sure Yours Doesn’t)

There’s a saying that “failure to plan is planning to fail.” That’s certainly true, but the sad truth is planning doesn’t guarantee success. Read More

Unlock Martech’s Potential By Building A Systems Approach

This article originally appeared in Randy Wootton’s Forbes Tech Council column.  When I talk to marketers about their work, I can sense their optimism about bringing creativity to life and developing experiences that engage their customers. Read More

Building Your Customer Experience Axioms

Customer experience (CX)-focused marketing is the hot topic in a lot of marketing circles, but like many buzzwords it’s come to mean different things to different people – sometimes within the same team. Read More

We’ve Done It Again! Percolate Named A Leader for Second Consecutive Year in Gartner’s Magic Quadrant for Content Marketing Platforms

Since spearheading the inception of the Content Marketing Platform category, we’ve continued to innovate and build upon the product excellence which positioned us as one of the standard-bearers of the CMP vendor landscape. Read More

Getting Real on Customer Experience

It probably shouldn’t surprise anyone that marketers love buzzwords. After all, we invent them. Read More

Beyond Ad Tech: How Changes In The Advertising Landscape Have Made Content King

This article originally appeared in Randy Wootton’s Forbes Tech Council column. Many consumers today have rocky relationships with advertisers. Read More

With Automation, Don’t Forget Human Connection

This article originally appeared in Randy Wootton’s Forbes Tech Council column. Ten years ago, someone told me that automation would impact our lives more than the internet had. Read More

Visualizing The Five Tensions of Marketing Orchestration

When Noah Brier set out to investigate where enterprise marketing organizations were struggling with content marketing, he came to an unexpected discovery: for many brands, the main problem wasn’t the content at all. Read More

The Bottleneck Nobody Talks About

When I wrote my ebook The Content Bottleneck last year, I started with the assertion that there were three kinds of content bottlenecks: quality, quantity, and orchestration (which I called coordination at the time). Read More

Common Grounds: A Community for Marketing Operations

What do successful marketing organizations in 2019 have in common? No matter their industry, company type or size, marketing operations is the glue that holds them together. Read More

Introducing Framework Friday

Frameworks. They help us plan and prioritize.  They give us a visual roadmap for how messages and tactics fit together. Read More

4 Questions with Zach Haehn: Building the Optimal Engineering Team

In order to build a world class platform, you need a team of brilliant developers. Read More