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Back in the old days (back when a phone was a thing you used to make voice calls, back when watching TV shows on demand meant recording them on your VCR, back when a “gig” was something your musician cousin lined up), the limiting factor in marketing was how to get in front of your audience. Read More
The Secret to CX Success? Orchestration.
Last year, 68% of marketing leaders told Salesforce they’re “increasingly competing on the basis of customer experience.” If anything, that number has probably only gone up since – meaning that for most marketers, customer experience (CX) is integral to their strategy. Read More
How Land O’Lakes Delivers Impactful Marketing at Enterprise Scale
Each spring, Land O’Lakes’ Purina business unit puts on its annual Chick Days campaign, focused on reaching people who are new to raising chickens. Read More
How Marketing Strategies Fail (and How to Make Sure Yours Doesn’t)
There’s a saying that “failure to plan is planning to fail.” That’s certainly true, but the sad truth is planning doesn’t guarantee success. Read More