Because the best marketers deserve great content.
5 key takeaways from Content Marketing World 2018
It’s a bird, it’s a plane, no it’s Content Marketing World! We recently attended the four-day conference in sunny Cleveland, gathering with a large community of marketing professionals and thought leaders to discuss ways to transform the industry. Read More
7 Things You Need to Know for the Marketing Renaissance
Today there are more devices than there are humans, dwarfing a marketing team’s ability to produce content from a volume, quality and coordination standpoint. Read More
Can Your Retail Marketing Strategy Be Measured?
The retail industry is changing rapidly. And there’s no shortage of retail alarmism across the industry and media – technological innovations are altering the way that consumers shop and experience brands, while brands struggle to pivot the way they plan and execute their interactions with those consumers. Read More
Gartner Digital Marketing Conference: New Perspectives on Content Operations
Marketing is evolving rapidly. From the growing number of channels and customer touchpoints to an ever-expanding martech landscape – the pressure on brands to produce content at scale without sacrificing quality or efficiency is mounting. Read More
4 Strategies Comms Leaders Shouldn’t Ignore in 2018
For marketing and communications teams, ‘talking at’ consumers is no longer enough. As communications expert Michael Marinello puts it, marketers “need to win the hearts and minds” of their audience. Read More