Become an Expert with Percolate Academy

Percolate empowers marketers with the tools to better orchestrate their activities and create content that will effectively connect with audiences. Read More


Plan for Your Marketing Orchestration RFP With This Handy Guide

For many marketers, starting an enterprise RFP process occupies a similar mental space to getting a cavity filled or visiting the DMV: sometimes unavoidable, but nearly always unpleasant.  It doesn’t need to be that way. Read More


5 New Year’s Resolutions for Marketers in 2020

The champagne has been popped, the last of the holiday cookies have been eaten, and the 2010s are officially in the rear view. Read More


3 Things We Learned in 2019 About the State of Marketing

It’s hard to believe that 2019 is already almost behind us, but here we are again: buttoning up our rain jackets, sipping holiday-themed lattes, and compiling year-end retrospective lists. Read More


3 Ways Marketing Inefficiency is Costing You Money

Content is the lifeblood of modern marketing, so it’s no surprise that three top money-wasting marketing inefficiencies are content-related. Read More


Better Together: Percolate Joins Seismic to Improve the Customer Journey

We’ve got some big news today: Percolate is becoming a division of Seismic. Read More


Your Guide to Effective Marketing Orchestration

You don’t need us to tell you that the pressure on marketers to do more with less is higher than ever. Read More


Percolate’s Intelligent Integrations, Explained

In our increasingly interconnected world, it would seem reasonable that the software systems we work in would be connected as well. Read More


Why Orchestration Matters for Financial Services Marketers

In the last decade, most marketers have faced challenges around evolving audiences and market conditions. Read More


How Does Your Vertical Stack Up on Marketing Orchestration?

It’s no secret that we at Percolate are marketing nerds. And if there’s one thing we love more than marketing in action, it’s stats about marketing in action. Read More


Bridging the Gap Between Marketing & IT

Once upon a time, an integrated martech stack was seen as a highly technical pursuit that was primarily accomplished by the IT organization or a specialized marketing technology group. Read More


3 Reasons the Best Martech Stacks are Best of Breed

Here at Percolate, we’re well-documented fans of the best-of-breed martech approach (we even wrote a book about it). Read More