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Tech

Stop Guessing — These Are the Apps Teens Really Use in 2014

Teens are the next generation of independent decision makers and, as fast adopters of technology, their networks set the model for the future of social networking and lead the pack for the up and coming popular devices and platforms. For this reason, analysts are continually studying this cohort’s behavior to help guide marketing plans and platforms for brand adoption.

Since teens’ actions are so important, marketers try to get ahead of the trends and predict what teens are drawn to. As a result, there are many speculative rumors about what will beat out the incumbent social media platforms. (more…)

Interviews

Unorthodox Advice on Marketing, Products, and Careers from the Co-Founder of BarkBox

Henrik Werdelin will be speaking live at Percolate’s first industry conference: Transition. Come to the Times Center on July 16th to join a conversation about how technology is reshaping marketing, the enterprise and the world. Learn more.

Hernik Werdelin is one of the most prolific people in technology. Part of the founding team at the video streaming company Joost, he’s been an EIR at Index Ventures and runs Prehype, a startup-incubator-as-a-service company for big enterprise. He is also the founder of Basno, a digital badging company, and Barkbox, a subscription service for dog owners — the latter has well over 100,000 subscribers and is on track to do $100M in sales in 2014.

He dropped by the Percolate offices last week to share some of his lessons building great products and creating beloved brands. Below are some excerpts and ideas from that conversation. (more…)

Tech

What Google I/O Means for Marketers in 2014 and Beyond

SPOTLIGHT ON TRANSITION: This post is part of a series of insights into the ways technology is reshaping marketing, the enterprise, and the world. Join us on July 16 for our Transition conference, where leaders from the fields of technology, marketing and global business – like General Electric CMO Beth Comstock and Unilever SVP of Marketing Marc Mathieu – share stories and examples of organizations successfully making it through times of transition.


Earlier this month, Google hosted its annual developer conference, I/O, and announced a number of major updates, news, and new features. Though primarily aimed at app developers and software engineers, there were a number of important takeaways for marketers. Here’s your cheat sheet: (more…)

Events

MoSo 2014: Highlights From Canada’s Conference on Mobile and Social

About two weeks ago, I went up to Saskatoon for MoSo 2014 — Canada’s leading conference on Mobile and Social. It was the fourth year they’ve run the event and about 450 people came — split pretty evenly between designers, developers, marketers & social media people, and entrepreneurs. What’s neat is that in addition to all the great speakers, MoSo also hosts over 60 artists from across Canada to play at venues across town.

MoSo offers Design and Coding Camps on the first day where a smaller group of folks can dive into a design technique or new piece of technology. I got to run the Coding Camp last year, where we looked into Electric Imps, devices which makes it easy to get things online and that was a lot of fun, so it was great to reprise in 2014. (more…)

Culture

Running Through Fire: the Percolate team at Spartan Race

I’ve worked at several technology start-ups before and they all have promoted an active and healthy lifestyle. But Percolate takes this to the next level. Not only do we enthusiastically host IAOFC (informal afternoon office fitness club) three times a week (take your pick of squats, planks, or push ups) but we recently took a field trip to upstate NY to take part in Spartan Race.

If you’re not familiar with Spartan Race, it’s a series of obstacle races of varying distance and difficulty ranging from 1 mile to marathon distances run by a company called Peak Races (a Percolate client). This particular one, hosted on June 1st in the fancy-sounding Tuxedo, NY, was 4.5 miles of uphill running and mountain scaling with ten obstacle challenges distributed throughout the race. (more…)

Events

Hello London: Celebrating Our First International Office

Since our founding in 2011, Percolate has opened offices in New York City, Austin, and San Francisco. But our vision has always been to create a global company — earlier this year, we broke ground in our first international office in London, U.K.

To celebrate our official arrival in London, our Co-Founders Noah and James flew across the pond from New York to host our London launch party. Along with our London team, we assembled a brilliant crowd to help us mark the occasion with equal parts champagne and homemade granola. We may have also had an eye on the World Cup as the Netherlands crushed Spain in an epic 5-0 victory. (more…)

News

Introducing the Longform Editor

Creating content has been a part of Percolate since our founding in 2011, when Noah and James sought to address brands’ biggest challenge: figuring out what to say, and how to say it. From its early incarnations as a curation tool — “brew”-ing sources and interesting, newsworthy content for clients to share — Percolate has evolved into an advanced platform with technology that helps brands create and publish original content to Facebook, Twitter, LinkedIn, WordPress, Drupal and other marketing channels.

(more…)

Culture

Client Solutions: The Team That Bridges Business and Product

As a technology startup, we aim to build great products for marketers and we’re proud of the design and engineering teams that release those products. But great products are not worth much if they don’t get used: key to our success is helping clients understand, use, and love our products.

Today, we pull behind the curtain on the incredible people in Client Solutions who work with our clients to unleash the full power of Percolate. Collaborative problem-solvers, these men and women help us serve a diverse and world-class roster of clients, while providing key input that helps the product team even more awesome technology. (more…)

Thoughts

World Cup in Transition: How Social Transformed the World’s Biggest Game

As we prepare to host our first conference, Transition, we’re doing a series of posts covering how the way we live, work, and play are changing.

The 2014 World Cup is in full swing and has lived up to it’s name as the globe’s biggest sporting event. As passionate sports fans, Percolate has not been immune to the soccer, excuse us, football fervor that’s caught the entire planet. It’s not uncommon to hear cheers of victory or wails of defeat across the office as our favorite teams battle it out.

As an event that only occurs once very four years, we’ve been thinking about how much has changed since the last World Cup, held in South Africa in 2010. (more…)

Culture

What We Look Like At Work

On my first day at Percolate, I stumbled upon a digital treasure trove inside our company Dropbox. There was a stunning portrait collection of very good-looking, happy people – many of whom I recognized. It turns out I had discovered the Percolate employee headshots directory.

Intrigued, I e-mailed our photographer-in-residence Kara Fein, who promptly let me know that a photo session would be scheduled for the following week — to accommodate the six (!!) new hires, and anyone else who wanted another shot in the spotlight (read: everyone).

headshots

We’ve always had an interest in documenting our culture, but it has really stepped up over time, mostly notably in the summer of 2013, when Sofia Hoflin (communications designer and diary-enthusiast) joined us. Our collective Percolate lives —  meetings, coffees, laughs, debates, World Cup viewings, lunch, boxing club, yoga, hacking, espresso-training, espresso-makin— have all been meticulously captured and preserved.

(more…)

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