Teens are the next generation of independent decision makers and, as fast adopters of technology, their networks set the model for the future of social networking and lead the pack for the up and coming popular devices and platforms. For this reason, analysts are continually studying this cohort’s behavior to help guide marketing plans and platforms for brand adoption.
Since teens’ actions are so important, marketers try to get ahead of the trends and predict what teens are drawn to. As a result, there are many speculative rumors about what will beat out the incumbent social media platforms. (more…)