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The Friday Five

The Friday Five

Friday Five: Facebook Home, More like News Feed

Welcome to The Friday Five, curated reads about media, advertising, content marketing and technology from @Percolate.

It’s All About Content
Yesterday, Facebook announced Home instead of a dedicated phone like many anticipated. The Verge reports that everything is full-screen, incredibly visual and will be available to select Android devices on April 12.

Twitter Enters Wall Street Through Bloomberg’s Side Door
The New York Times’ DealBook looks at Twitter’s debut on Bloomberg terminals today. This comes on the heels of the Security Exchange Commission outlining rules for disseminating corporate information via social media services like Twitter.

Who’s Putting Ads on Instagram? 
It isn’t Facebook, but instead the celebrities and brands that have the largest audiences on the platform.

Brands Favor Social Shares Over Likes
Executives from Ford, JetBlue and Boylan Soda weigh in on the value of likes, comments and shares for Chris Heine’s ADWEEK story.

Percolate + Getty Images + Aviary = Awesome
On Monday, we announced our partnerships with Getty Images and Aviary to help brands create more visual content quickly, and TechCrunch’s Anthony Ha covered the news. We also announced our LinkedIn partnership via our blog on Thursday. Let us know what you think.


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The Friday Five

The Friday Five: KitKat, Oreo Banter in Real Time

Welcome to The Friday Five, curated reads about media, advertising, content marketing and technology from @Percolate.

The Twitter Battle for @LauraEllen’s Chocolate Affection
Digiday chronicles the real-time KitKat and Oreo battle for one fan’s attention. Another great example to be added to the short list of Twitter brand disputes from the likes of AMC and Oreo, Taco Bell and Old Spice, and Orbitz and Priceline.

Seeking to Make Change Through Social Media?
Henry Timms outlines four key learnings that #GivingTuesday used to transform the hashtag into a movement on the heels of Black Friday and Cyber Monday.

The Wolverine’s Director Tweases Fans
AdWeek highlights director James Mangold’s teaser for the teaser with his Vine post sent out earlier this week. Do you expect we’ll see more Vines to tease trailers?

What are Top Publishers Saying about Native Advertising?
Fast Company reports on the Native Ad Summit, which brought together top publishers like The Atlantic Digital, Vice, Gawker, College Humor to discuss the challenges and opportunities of native advertising.

LinkedIn’s Search Gets Buttoned Up
CNET details the latest from LinkedIn’s new search feature giving users new kinds of professional content to discover.


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The Friday Five

The Friday Five: 10 Lessons for Brands From The Huffington Post

Welcome to The Friday Five, curated reads about media, advertising, content marketing and technology from @Percolate.

Brands, Move at the Speed Twitter
Digiday outlines 10 lessons for brands to consider from The Huffington Post. The first: Real-time content creation. And, just how much content does HuffPo create daily? You’ll have to read to find out, but that shouldn’t intimidate brands.

Shepard Fairey Takes Design to Space
Watch the famous street artist and activist Shepard Fairey on PSFK as he talks about the badge he designed for the upcoming ARK1 mission.

What’s Facebook’s Newest Advertising Feature?
Inside Facebook breaks down the recently announced ‘Lookalike Audiences’ feature showing how advertisers can target users similar to those in their Custom Audience databases.

When Line Breaks Meet Tweets: The Best of the Bunch
Twitter recently launched the ability to display line breaks in tweets and GE doesn’t disappoint.

In Order to Build the Future Systems of Content, Forget the Past
Our James Gross challenges AdAge readers to think about the new speed, scale and tools needed for real-time content creation.


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The Friday Five

The Friday Five: 137 Characters and Counting, Down

Welcome to The Friday Five, curated reads about media, advertising, content marketing and technology from @Percolate.

Three Little Letters
The Federal Trade Commission (FTC) laid down some pretty strict guidance for advertisers on Twitter where real estate is already precious in their latest regulatory filings. Brands now have three fewer characters when doing a sponsored tweet as Mashable explains.

Grumpy Cat and 23 Other Ways Companies got Noticed at SXSW
Each year Austin is transformed by thousands of people, brands and startups, each trying to get noticed. Here are 24 ways brands got attention at SXSW.

Analytics, APIs and Advertisers
This week proved to be a busy one for Pinterest and Twitter as Adweek reports they both announced updates to their analytics.

Powerful Presentations
LinkedIn launched SlideShare Content Ads this week according to their blog and are working with GE and Constant Contact as initial partners. Will your brand use presentations as a marketing channel?

Four Opinions on Agencies, Startups and Innovation
Percolate Co-founder James Gross gives Digiday his three reasons why agencies might not play matchmaker between brands and tech startups respectively.


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The Friday Five

The Friday Five: The New News Feed

Welcome to The Friday Five, curated reads about media, advertising, content marketing and technology from @Percolate.

Facebook Redesigns News Feed
Yesterday, Facebook announced the redesign of their News Feed feature. It’ll be rolled out in the coming weeks across web and mobile, but you can sign up for the wait list now. So what does this mean for brands? AdAge highlights a few early thoughts.

Fortune Magazine Original Content for $1 Million
Fortune has created a new program to address branded content called Fortune Trusted Original Content (TOC). Adweek writes that TOC content will start at $250,000 and go up to $1 Million for advertisers. Who’s the first brand to sign up? You’ll have to read on to find out.

Pantone Pairings
Have you seen the #PantonePairings on Instagram? The photo service highlighted the swatches recreated with everyday food items from Minneapolis-based illustrator and art director David Schwen (@dschwen) earlier this week.

1 Billion Tweets Every Two Days
Twitter is building a powerful media company by assembling the pieces and partnerships to take on Google, Facebook and the banner industry. It’s secret weapon? Reward those that create good content.

The 10 Most Important People in the New York Tech Industry
The heavy hitters in the New York tech scene according to Complex include David Karp, Chris Dixon and others. So where are the Percolate co-founders? They’re honored to be at #5.


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The Friday Five

The Friday Five: Big Doesn’t Equal Bad

Welcome to The Friday Five, curated reads about media, advertising, content marketing and technology from @Percolate.

GE Makes Intelligent Use of Social
Even Thomas Edison would be proud of the company he founded use of social media. Working intelligently across virtually all the major platforms and keeping ROI in mind, AdAge says GE continues to inspire and create emotional engagements with its audiences.

The Power of Images Connect People
Instagram co-founder Kevin Systrom blogs about their early beginnings and there latest milestone, 100 Million monthly users. He cites a few smaller brands and how they’ve grown their audiences. Check them out and see what you might learn.

Is Twitter Really Worth $10 Billion?
The Wall Street Journal sets out to prove that Twitter isn’t worth $10 billion. The facts speak may speak for themselves.

Matching Profiles with Purchases
Facebook is partnering with data giants Epsilon, Acxiom and Datalogix to allow brands to target specific consumers that have purchased their products in the past. But will their efforts be shut down before they start because of privacy concerns?

The New Community Manager Blog
A few months ago, Percolate launched SPEAKEASY, a monthly happy hour for community managers, to bring the community together. Last night, we took it one step further and debuted the SPEAKEASYCM blog to educate, inspire and delight community managers. Let us know what you think.


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The Friday Five

The Friday Five: What Does a Creative Director Do?

Welcome to The Friday Five, curated reads about media, advertising, content marketing and technology from @Percolate.

Could Justin Timberlake Do Your Job?
Fast Company talked with traditional advertising industry creative directors about the latest trend: hiring a celebrity to be your CD. Recently, Bud Light Platinum named Justin Timberlake, BlackBerry named Alicia Keys to a similar role and then there’s Lady Gaga for Polaroid and will.i.am at Intel.

Brands Looking Through Google Glass
Google Glass released their ‘How it Feels’ video this week. As a marketer the future branding opportunities seem vast, but the earlier winner is Warby Parker for helping to make them look more stylish.

Oh, How Pinteresting
Pinterest CEO Ben Silbermann confirmed to All Things D that they’ve raised another $200 million in funding to help millions of people discover things they love and get inspiration to go do those things in their life. As a brand, what resources would you add to the platform to realize that vision?

Twitter Announces Their Ad API
On Wednesday, Twitter announced the details for their Ad API on their blog. The focus remains better ads, not more ads.

Percolate at Social Media Week
Not able to physically attend our activities this week? Never fear, each session is archived including James Gross’ panel on entrepreneurship or master classes from Stacy-Marie Ishmael and Joanna Firneno .


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The Friday Five

The Friday Five: Think Big. Start Small. Scale Fast.

Welcome to The Friday Five, curated reads about media, advertising, content marketing and technology from @Percolate.

Invest to Innovate: Coke’s 70/20/10 rule
McKinsey partner Josh Leibowitz looks at the right mindset to innovate by sharing Coke’s SVP of marketing Wendy Clark’s slides from a recent Chief Marketing & Sales Officer Forum event.

What’s a ‘Like’ Worth?
In this AdAge post, Clara Shih predicts that Facebook’s search graph optimization will become as important as Google SEO. Do you agree?

The 50 Most Innovative Companies
Fast Company’s annual guide to innovation isn’t a quick read, but an investment in seeing who’s shaping industries and culture. Enjoy.

Twitter + TV = $
Bluefin Labs presented their demo at the All Things D: Dive into Media event and though Mike Isaac contends the $90 million Twitter paid was steep, perhaps it was crucial.

The Undercurrents Shaping Marketing & Media
The Barbarian Group’s Colin Nagy offers thoughtful insight in his Forbes guest post debut on marketing in 2013.

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The Friday Five

The Friday Five: The Great Cookie Debate

Welcome to The Friday Five, curated reads about media, advertising, content marketing and technology from @Percolate.

Dunk in the Dark Days Later
On day five of the Oreo debate, Digiday polls anonymous and known advertising industry execs for their final thoughts. As the industry moves faster to real-time marketing that lives at the intersection of real-time and relevant , what are your thoughts?

Boom Goes the Hashtag
For those that watched the Super Bowl it looks like the real winner besides the Baltimore Ravens and Oreo’s was Twitter. Marketingland kept the score and Twitter beat out social media platform rivals Facebook, Instagram, YouTube and Google+ for most mentions in national TV commercials. Does that mean content creation for the other platforms slows down? Not a chance.

Technology Deadspin Would Approve, Maybe
AdWeek looks at a new technology from an old publisher as Conde Nast’s tech site Ars Technica readies a new ad product. As the article explains, this would have been golden for Gawker Media’s Deadspin after they broke the Manti To’e story.

Instagram for the World Wide Web
Instagram’s feed is now fully available on the web. So the experience you had on your iPhone or Android is now extended to everyone on the web meaning we can all enjoy our favorite brand’s Instagram feeds. Sweet.

Nestle Purina PetCare is Hiring a Content Editor
The Nestle Purina PetCare team is hiring a content editor for their Center of Excellence (COE) inside their St. Louis, MO headquarters. As a key member of the Content and Community COE Leadership Team, this person would be responsible for developing content strategies, partnerships across in-house brands and continuing to build out the team. Interested? Full details are available by clicking on the link.

It’s easy to share The Friday Five with your friends: just send them the link to sign-up to receive our weekly missive by email: http://bit.ly/thefridayfive.


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The Friday Five

The Friday Five: Are you locked in to the right problem?

Welcome to The Friday Five, curated reads about media, advertising, content marketing and technology from @Percolate.

One Founder’s Focus
Ev Williams, co-founder of Blogger, Twitter and most recently Medium, talks with Inc. about the advice he almost always gives founders of a new company. No hints here, you’ll have to read on.

Chief Agility Officer
Forbes CMO Network editor Jenny Rooney dives into the latest report from marketing consultancy CMG Partners on the role and responsibility of the CMO. One trait stands out in a job that blends marketing, science and now, the IT department.

A Mountain of Content
Patagonia creates a tremendous amount of great content across various platforms, but admits to having an interesting problem. They have more content than they know how to publish. If this was your brand’s problem, how would you solve it?

The 72 Hour Rule
Gary Vaynerchuk founder of VaynerMedia tells TechCrunch that brands have 72 hours to play with a platform before worrying about ROI or sales. What do you think?

How Did You Celebrate #CMAD?
The importance of the community manager (#CMGR) was never more apparent than on Monday for Community Manager Appreciation Day (#CMAD). Percolate hosted a room full of community managers as a mix of brands, agencies and platforms shared their learnings on building community. Here’s our recap.

It’s easy to share The Friday Five with your friends: just send them the link to sign-up to receive our weekly missive by email: http://bit.ly/thefridayfive.


Want to learn how Percolate can help with your content marketing?

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