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Each year, Mary Meeker, a partner at the highly respected venture capital firm Kleiner Perkins Caufield & Byers, produces a massive presentation that looks critically at trends in all things internet related, from the growth in smartphone usage internationally to how many Tinder swipes happen every day.
At 162 slides and thousands of data points, the presentation can be a lot to take in. But it also offers sharp analysis and a great look at macro trends in technology, as well as pockets of growth on various channels and platforms: super valuable for marketers. So we’ve gone ahead and extracted some of the key points and takeaways for marketers and shared them with you here.
(The parentheses indicate the slide number in case you want to dig in further)
Technology Macro Trends
Fact 1: Global internet users reached 2.6B in 2013 but growth has slowed to 9% from 11% in 2012 (154)
Why it Matters About 40% of the global population now has some level of Internet connection, with most of that coming from developed nations. The opportunity ahead is going to be in emerging markets.
Fact 2: China boasts 550M internet users, with 80% of those connected on mobile (129) (more…)
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