Blog @ Percolate

A few months ago we started talking to the fine folks over at The Awl about what we could do together. We’ve been huge fans of what they’re up to for awhile and were excited to find an opportunity to help them spread their voice with the help of Percolate.

Politics seemed like a natural space to play for lots of reasons (election year, lends itself to absurd headlines, there is no shortage of insanity to report on). Thus was born Approve This Message, the newest media site powered by Percolate (joining the fine company of Counterparties). Each day the team at The Awl curates stories from around the political web as bubbled up by the algorithms of Percolate.

Nieman Journalism Lab has a nice story covering the launch that includes this nugget:

Approve This Message is a link machine with a cyborg brain that is part Awl and part Percolate, the same team that developed Felix Salmon’s Counterparties at Reuters. Percolate is like a butcher with an algorithm, serving up lean news by separating the meat from the fat around the web, whether via Twitter, RSS, or elsewhere.

I think we might just make that our new tagline.

Percolate: Like a Butcher with an Algorithm

Anyway, go enjoy Approve This Message.

Oh, and it may include the first Percolate advertisement. You can refresh the page a few times to find it or just check it out below: