Today Nokia relaunched their platform, Nokia Connects in a very cool way and we are excited to be part of it.
The new Nokia Connects is looking to profile and highlight the very best of what is happening across verticals like technology, creativity and innovation. To break that down a bit further, this is for you folks that might have a Pro Vimeo account, who love to get lost in the bliss and wonder of Kickstarter or if you spend your weekends in the garage burning your fingers with the soldering gun.
From a publishing strategy, Nokia is going about it by creating original content in the form of long-form blog posts, infographics, and web videos and augmenting these pieces with a steady flow of curation that comes from the very best sources of media across technology, creativity and innovation.
We think Nokia’s design philosophy and strategy is one way brands can create amazing content at the scale that is necessary to compete with the newscycle of verticals like technology while also adding their own unique insights to their expanding audiences on their .com and their increasing presence across social channels. In the case of Connects, Nokia has the permission to talk directly about some pretty cool things they do as it relates to technology, creativity and innovation. At the same time, their curation shows that they can reach out and learn from the broader community and give back with links, we like to call them internet hugs here at Percolate, to what Nokia feels is awesome content that the rest of the internet community is creating. As Nokia learns through curation, this can also help inspire some of their longer form content that will continually be updated on a weekly basis.
Finally, if you are in the market for a smartphone, the Lumia 800 and 900 are pretty killer devices. Percolate approved:
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