A few months ago I was talking to my mom about an afterschool program she works with called The Lighthouse Program. Lighthouse is based in Bridgeport and gives about 2800 children in 26 schools a safe and enriching place to spend the hours after school until their parents return home. Bridgeport is one of the poorest cities in the northeast, and the program can’t afford all the necessities it would like and they were looking for iPads to use for educational purposes by students.
The question was how to get these iPads donated, since the program certainly couldn’t afford to go out and buy them.
So we at Percolate got together to spend a bit of time thinking about how we might be able to help. Rumors of the iPad 3 were swirling and we were all coveting the next big gadget. However, like so many, we had older, perfectly serviceable models and no matter how fancy the new screen was going to be, it’s hard to justify $500 on something you definitely don’t need.
Which got us thinking, what if we ran an “iPad Appeal” and played into exactly that sort of thinking? Rather than asking people to give us money for iPads or donate their old ones, we would ask people who were thinking of upgrading to make the purchase they really wanted and we would make it as easy as possible. The Lighthouse Program could even offer tax deductible receipts. They were willing to sweeten the pot with free shipping, an expense they could manage. (They’ll send a prepaid box to send your iPad back in).
So we spent a bit of time putting together a site for them and now we’re ready to start appealing. So … Do you have an old iPad? Do you wish you had a new one? (That retina display is oh so nice.) Maybe you’ve got an iPad 1 and you really wish you had the new version instead of that crappy black case, but you just can’t justify the upgrade since a new case isn’t really worth the $499 price tag. Perfect. Let us take the guilt away. Just head over to iPadAppeal.org and sign up to send us your old iPad. All the instructions are there, but in case you’re not up for reading them, it’s simple: Fill out the form on the site and The Lighthouse Program will send a prepaid box for you to ship your old iPad in. As soon as they receive it they’ll send you a tax deductible receipt and you will have a new iPad, along with the knowledge that you made a difference for a kid who couldn’t afford the tech we all enjoy on a daily basis. Come on, what are you waiting for?