Blog @ Percolate

Welcome to The Friday Five, curated reads about media, advertising, content marketing and technology from @Percolate.

The Anatomy of a Solid Content Marketing Strategy
We’re big believers that brands need to think (and act) like publishers, and that content is an essential element of brand strategy in this social media age.

Content and Commerce Only Flow One Way
Quoth Philippe von Borries, co-founder of Refinery29, via Pando Daily: “content companies can do commerce but commerce companies can’t do content”. The piece (and lively discussion in the comments) are both worth reading, not least because there’s more nuance than von Borries’ shots-fired approach would suggest.

Tumblr gets serious about selling ads – hires someone to sell ads
Tumblr has poached Lee Brown away from Groupon “as it aims to finally try to make money from its millions of blogs and billions of page views,” reports AllThingsD. What does this mean for that little red thumbtack?

Twitter Launches Reporting And Promoted Tweets Self-Service Features
Never a dull moment in Twitter land. On Thursday the microblogging service announced two new features designed to help advertisers better manage their spend on the platform: follower growth reporting (including breaking out paid vs organic growth) and the ability to manually select promoted tweets.

Happy fifth birthday, Made By Many!
Digital agency Made by Many is five years old, and founding partner Tim Malbon wrote a great post about the lessons learnt since 2007.

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